Otto Creatives: creatieve studio
Otto is een creatieve studio die zich volledig richt op UX/UI design, branding en product marketing voor productteams binnen SaaS-bedrijven.
The content of this factsheet is in Dutch.
Otto Creatives is een ux- & designstudio met thuisbasis in Sint-Joost-ten-Node. Er werken ongeveer 2 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertises zijn ux/ui design, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op saas / software product teams (startups en scaleups).
Per-head and per-hour figures say too little here: too few people are on the payroll. This factsheet therefore shows growth, profitability and balance sheet.
Expertise
Een creatieve studio die zich volledig richt op UX/UI design, branding en product marketing voor productteams binnen SaaS-bedrijven. Otto werkt vooral samen met start-ups tussen seed en Series B, die nood hebben aan strategisch én uitvoerend design- en marketingtalent – zonder de overhead van een intern team.
Otto biedt een uniek pakket van diensten: van User Research, UX wireframing en testing, UI design en Design Systems, tot Messaging & Positioning frameworks, Feature Launch Plans, branding en websites. Alles wat een productteam nodig heeft om scherpe features te bouwen én overtuigend naar de markt te brengen.
Klanten
Otto werkt voornamelijk met SaaS-teams tussen Seed en Series B.
Zelf-omschreven cultuur:
Optimistic, curious, reliable, empathic, honest, collaborative, audacious
Team:
3 Digital Product Designers, 1 Brand & Motion Designer, 1 Brand Designer, 1 Marketing & Content Strategist, 1 Product Content Marketer
Referentieklanten: Henchman, Poppy, Bizzy, Mbrella, Contractify, Dripl, Datacamp, Introw
Tech stack: Webflow, Framer
Gepercipieerde concurrenten: Add More, Hartstikke, Little Miss Robot, Nimble Studio, Smooth Sailing
Inspiratie: Clay Global, Motto
Ondernemingsnummer: BE 0779.753.702
Gemiddelde klantgrootte: 20k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Late filing · 29 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this; rarely alarming in itself.
What this agency does well
- EBITDA margin above the sector median (44,2%)
- Strong buffer: 12,1 months of payroll in equity
- Team grew (+23,5% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,80)
- Healthy working capital (current ratio 2,51)
- Comfortable cash position: 394 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2022 to 2024Result, staff and balance sheet
| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 120.664 | € 53.075-56% | € 160.114+201,7% |
| EBITDA | € 75.379 | € -26.008 | € 70.773 |
| EBITDA margin | 62,5% | -49% | 44,2% |
| Staff | |||
| FTE | 1,5 | 1,7+13,3% | 2,1+23,5% |
| Gross margin per FTE | € 80.443 | € 31.221 | € 76.245 |
| Payroll cost per FTE | € 24.635 | € 41.000 | € 36.315 |
| Balance sheet | |||
| Equity | € 62.311 | € 33.510 | € 88.875 |
| Cash | € 73.680 | € 42.765 | € 82.286 |
| Liquidity ratio | 2,26 | 1,54 | 2,51 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2024, filed on 29/08/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 7 Aug 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
uman, Contractify, Poppy, Mbrella, Donna, Bloomup, Dripl, Henchman, Datacamp, Rydoo, Qollabi, Highsail, Eduvik, Alfasent, Energie.be
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 9 people mapped
The heart of this team is creative: 6 of 9 profiles are makers. Within that core, Design, UX/UI Design and Art Direction stand out. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 67% women
- 33% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.