Where is Otto Creatives located?

In Sint-Joost-ten-Node, Belgium.

How big is Otto Creatives?

Around 4 full-time equivalents (financial year 2025).

Review: Otto Creatives: creatieve studio

Q: What is Otto Creatives specialised in?

Brand strategy & positioning, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Product & service design, Storytelling & narrative.

Q: Who are the clients of Otto Creatives?

Among others Henchman, Poppy, Bizzy, Mbrella, Contractify, Dripl, Datacamp, Introw.

Sinds 2022 is Otto Creatives actief als ux- & designstudio uit Brussel. Er werken ongeveer 6 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertises zijn ux/ui design, branding & motion, en product marketing. Sectorieel richt het bureau zich vooral op saas / software product teams (startups en scaleups).

Expertise

Een creatieve studio die zich volledig richt op UX/UI design, branding en product marketing voor productteams binnen SaaS-bedrijven. Otto werkt vooral samen met start-ups tussen seed en Series B, die nood hebben aan strategisch én uitvoerend design- en marketingtalent – zonder de overhead van een intern team.

Otto biedt een uniek pakket van diensten: van User Research, UX wireframing en testing, UI design en Design Systems, tot Messaging & Positioning frameworks, Feature Launch Plans, branding en websites. Alles wat een productteam nodig heeft om scherpe features te bouwen én overtuigend naar de markt te brengen.

Klanten

Otto werkt voornamelijk met SaaS-teams tussen Seed en Series A.

Zelf-omschreven cultuur:

Optimistic, curious, reliable, empathic, honest, collaborative, audacious

Team:

3 Digital Product Designers, 1 Brand & Motion Designer, 1 Brand Designer, 1 Marketing & Content Strategist, 1 Product Content Marketer

Referentieklanten: Henchman, Poppy, Bizzy, Mbrella, Contractify, Dripl, Datacamp, Introw

Tech stack: Webflow, Framer

Gepercipieerde concurrenten: Add More, Hartstikke

Inspiratie: Clay Global, Motto

Ondernemingsnummer: BE 0779.753.702

Gemiddelde klantgrootte: 60k

Who do they see as competitors?

Addmore Hartstikke Little Miss Robot Smooth Sailing

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 251.568 gross margin, growth +57,1% against a sector median of -4,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Otto CreativesSector median

EBITDA margin 25,2%, sector median 11,7%. Value-added coverage 1,34 (median 1,05).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 62.892

Median (2024) € 72.330

Against a payroll cost of € 41.696 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 37

Median (2024) € 42

6.752 hours worked, 1.688 per FTE. Against that sits € 25 of payroll cost per hour worked, leaving € 13 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 7,0 months (median 3,3 mo). Equity in the latest year: € 108.287.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 74.392. Liquidity ratio 1,88: current assets cover short-term debt in full. Solvency 51,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 6 days of supplier credit, sector median 53. The accounts were filed 240 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 28 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Late filing · 29 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (25,2%)
Strong buffer: 7,0 months of payroll in equity
Team grew (+90,5% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,34)
Healthy working capital (current ratio 1,88)
Comfortable cash position: 163 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 120.664	€ 53.075-56%	€ 160.114+201,7%	€ 251.568+57,1%
EBITDA	€ 75.387	€ -25.360	€ 71.495	€ 63.404
EBITDA margin	62,5%	-47,8%	44,7%	25,2%
Staff
FTE	1,5	1,7+13,3%	2,1+23,5%	4,0+90,5%
Gross margin per FTE	€ 80.443	€ 31.221	€ 76.245	€ 62.892
Payroll cost per FTE	€ 24.635	€ 41.000	€ 36.315	€ 41.696
Balance sheet
Equity	€ 62.311	€ 33.510	€ 88.875	€ 108.287
Cash	€ 73.680	€ 42.765	€ 82.286	€ 74.392
Liquidity ratio	2,26	1,54	2,51	1,88

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 19 services

Strategy & Insights

Brand strategy & positioning Research & consumer insights

Branding & Design

Brand identity & design Design systems & brand guidelines Product & service design Storytelling & narrative

Advertising & Campaigns

AI-assisted creative production Campaign concepts & big ideas

Content & Production

Animation, 3D & motion Copywriting & long-form content Video production

Digital Experience & Tech

Accessibility & inclusive design Conversational (chatbots & voice assistants) Conversion rate optimisation Mobile apps & PWAs SEO & GEO Website development Website management & maintenance Website strategy & UX

Sector focus

Technology & software

Publicly known clients

uman, Contractify, Poppy, Mbrella, Donna, Bloomup, Dripl, Henchman, Datacamp, Rydoo, Qollabi, Highsail, Eduvik, Alfasent, Energie.be

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 9 people mapped

The heart of this team is creative: 6 of 9 profiles are makers. Within that core, Design, UX/UI Design and Art Direction stand out. One strategist on board — enough to hold the direction, not to fill meetings.

AW

Alexis Wollseifen

Digital Product Designer

BC

Bastien Corens

Brand Designer

JD

Jonas De Schaut

Marketing & Content Strategy

LD

Len Degroote

Brand & Motion Designer

LV

Lennert Vloeberghs

Digital Product Designer

MV

Margaux Verdoy

Webflow developer

MK

Markéta Kučerová

Digital Product Designer

SL

Sara Lynggaard

Product Content Marketer

SM

Simona Marchese

Digital Product Designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 41.696

-37% versus the median

Team composition

4,0 FTE

60% women
40% men

€ 41.696

Median UX- & designstudio (2024) € 66.179All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 32,6%

Inflow 2025

50,0%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.