What is Addmore specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Paid social.

Around 5 full-time equivalents (financial year 2025).

Review: Addmore: go-to-market studio

Q: Who are the clients of Addmore?

Among others enersee.ai, Banqup, Billtobox, Creative Shelter, Skillerjobs, Birdseye, Talentlogiqs, Fitme.jobs.

Addmore is een brandingbureau met thuisbasis in Antwerpen, opgericht in 2020. Er werken ongeveer 5 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod bestrijkt strategie, branding & identiteit, content & copy en paid media (sea/social/display). Sectorieel richt het bureau zich vooral op b2b saas startups en scale-ups.

Messaging and Design studio voor B2B tech bedrijven
Addmore is een design studio voor B2B start-ups en scale-ups. Ze helpen producten sneller naar de markt brengen met het scherp stellen van de B2B messaging, en het opzetten van landingspagina’s, websites en product marketing.
Ze werken volgens het principe van sprints, maar altijd met ‘design first’ in het achterhoofd.
Dat doen ze met een team van een 6 VTE:

1 strategische CEO
1 tech/messaging strateeg
2 designers/UX’ers
2 developers

Wat ze niet doen: print design, off-line campagnes
Zelf omschrijven ze hun cultuur als: hands-on, meedenkend, maximum output, snelheid.

Referentieklanten: enersee.ai, Banqup, Billtobox, Creative Shelter, Skillerjobs, Birdseye, Talentlogiqs, Fitme.jobs, Q7 Leader
Gepercipieerde concurrenten: Hartstikke, Marked, Valued
Voorbeelden: Motto
Tech stack: Webflow
Ondernemingsnummer: 0755.567.642
Gemiddelde klantgrootte: 60k

Who do they see as competitors?

Hartstikke Marked Valued

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 296.317 gross margin, growth +38,9% against a sector median of +2,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

AddmoreSector median

EBITDA margin 22,4%, sector median 28%. Value-added coverage 1,30 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 61.733

Median (2024) € 78.994

Against a payroll cost of € 45.883 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2024) € 47

7.848 hours worked, 1.635 per FTE. Against that sits € 28 of payroll cost per hour worked, leaving € 10 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 5,0 months (median 8,3 mo). Equity in the latest year: € 90.954.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash -. Liquidity ratio 0,91: current assets cover short-term debt not in full. Solvency 21,5%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 13 days of supplier credit, sector median 74. The accounts were filed 210 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 2 Oct 2025 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Team grew (+60,0% FTE in the latest year)
Equity was earned, not injected (reserves 6,6× the capital contributed)
Turnover below the median (20,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 70.680	€ 175.619+148,5%	€ 156.178-11,1%	€ 213.256+36,5%	€ 296.317+38,9%
EBITDA	€ 50.139	€ 47.893	€ 39.060	€ 40.125	€ 66.312
EBITDA margin	70,9%	27,3%	25%	18,8%	22,4%
Staff
FTE	1,2	2,3+91,7%	1,8-21,7%	3,0+66,7%	4,8+60%
Gross margin per FTE	€ 58.900	€ 76.356	€ 86.766	€ 71.085	€ 61.733
Payroll cost per FTE	€ 15.428	€ 46.781	€ 49.395	€ 55.681	€ 45.883
Balance sheet
Equity	€ 37.909	€ 57.243	€ 67.592	€ 74.036	€ 90.954
Cash	€ 39.207	€ 91.101	€ 5.770	-	-
Liquidity ratio	1,43	1,45	1,29	0,93	0,91

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Technology & software

Publicly known clients

Mindoo, Peoplesync, Yields, Prismos, Wehave, Uman, Conveo, Cashfeed, ResultX, Timeseer, Companion.energy, Predikt, Wobby, Fixform, Enersee

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 45.883

-20% versus the median

Team composition

4,8 FTE

50% women
50% men

€ 45.883

Median Brandingbureau (2024) € 57.393All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

20,8%

Median for this type of agency (2024): 33,9%

Inflow 2025

62,5%

3,0 FTE in, 1,0 FTE out

Net team change

+2,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.