Home For agencies Agency valuation & shareholder mediation
Service 04 · for agencies

Know what your agency is really worth.

When shareholders want different things - growth, an exit, a payout - or you simply need to know what the agency is worth, you need one honest number and a neutral voice in the room. We value your agency on real market data and mediate between partners so everyone decides from the same picture.

In short

What an agency valuation is, and what it is built on

An agency valuation is a reasoned estimate of what a creative, media or digital agency is worth at a given moment. It is used in a sale, but just as often in an internal change: a partner buying in, a shareholder stepping out, or a founder stepping back.

IKAg values agencies against real market multiples and the financial data of more than 1200 Belgian and Dutch agencies (as of 2026).

A valuation rarely starts from revenue. For agencies the usable basis is gross margin: revenue minus the passed-through costs of media and production, so what is genuinely earned on the agency's own work. A multiple drawn from comparable transactions is then applied to it.

Three things move that multiple. How predictable the margin is, meaning whether there is recurring work rather than projects alone. How spread the client portfolio is. And how dependent the agency is on its founder.

In a valuation between shareholders, the neutrality is the point. Whoever sells sees the top of the range; whoever buys or stays sees the bottom. One figure, built the same way for everyone, makes the conversation possible even when the outcome does not please everyone.

The questions we answer

When this matters most.

A grounded valuation

What your agency is actually worth today - built on real market multiples, not a hopeful number.

Shareholder alignment

When partners want different things - growth, exit, payout - we help you find common ground.

Entry & exit

Bringing in a new partner, buying one out, or preparing a founder to step back.

A neutral third party

An independent, discreet voice in the room when the stakes and the emotions run high.

How it works

A clear path, step by step.

Discreet and independent. We work quietly, and give every shareholder the same honest picture.

1

Intake

We understand the agency, the shareholders and what each party is really after.

2

Valuation

A defensible valuation, grounded in COMPARE and PITCHPOD market data.

3

Mediation

We bring the parties to a shared, fact-based view - and options everyone can weigh.

4

Agreement

Support toward a structure and terms the shareholders can commit to.

What you walk away with

Clarity everyone can trust.

One honest picture, shared by all shareholders - the basis for a decision that holds.

Request a quote
  • An independent valuation grounded in real market data
  • A shared, fact-based view for every shareholder
  • Structured options for entry, exit or payout
  • A neutral mediator through the difficult conversations
Good to know

Questions we get a lot.

Is this confidential?

Completely. Discretion is the whole premise - nothing leaves the room.

Whose side are you on?

Everyone's and no one's. We give all shareholders the same honest picture; that neutrality is the point.

Is it tied to a sale?

Not necessarily. It is just as useful for internal changes - a new partner, a buy-out, or a founder stepping back.

How is the valuation built?

On real market multiples and financials from COMPARE and PITCHPOD - not a hopeful guess.

Get in touch

Let's talk.

Call us, send an email, or fill in the form. We typically respond within a day.