Home For agencies
For agency leadership

From the people who've been there.

Running an agency is lonely at the top. We've founded, scaled, restructured and sold them - many times over. Whether you want to grow with focus, fix what's leaking, or plan your exit, you finally have a sparring partner who gets it.

01

Leadership coaching

A practical, concrete sounding board for owners and managing directors - straight advice on growth, pricing, sales, clients, team and finance. Sometimes you just need someone who's solved this before.

  • One-off, half-day focus: a single sparring session, immediately actionable
  • Recurring quarterly track: consistent guidance with clear deliverables, without overload
How it works
02

Operations & restructuring

More grip on margins and processes. We start with an intensive audit of your internal workings, cashflow and planning - then help you fix the fuel leaks and, where needed, rebuild structure your team actually adopts.

  • Operations audit: margins, cashflow, planning - plus an action plan
  • Intensive operations track: reorganization and new workflows that stick
  • Repositioning: a fresh foundation - new audience, sharp offer, clear positioning
How it works
03

M&A - buy-side & sell-side

Planning to acquire, merge or sell? Bart has been through it many times, on both sides of the table - which makes IKAg the confidant you want beside you when the stakes, and the emotions, run high.

  • Sell-side: get your agency ready, find the right buyer, negotiate the deal
  • Buy-side: source, assess and integrate the right acquisition
  • A trusted guide through structure and the human side of a deal
How it works
04

Agency valuation & shareholder mediation

Need to know what your agency is worth, or align shareholders who want different things? We deliver an independent valuation on real market data and mediate between partners - so everyone decides from the same honest picture.

  • Independent valuation: grounded in COMPARE and PITCHPOD market data
  • Shareholder mediation: a neutral voice when partners’ interests diverge
  • Entry & exit: a new partner, a buy-out, or a founder stepping back
How it works
Why agency leaders trust us

We speak agency, fluently.

We've built them

Netlash, Wijs, Duke & Grace and many more - founded, scaled, sold. We've made the mistakes so you don't have to.

We know the buyers

A deep network across the Belgian and Dutch agency market means we know who's looking, and who's worth talking to.

We bring benchmarks

COMPARE and PITCHPOD give you real numbers on rates, structure and valuation - not vague reassurance.

Go deeper

Tools, insights and events for agencies.

Our agency platform is where we share tools that actually work, honest insights, and the events where this community meets.

We co-organize it

Agency of the Year: the award for the agency, not the ad.

Every other award judges the work. This one judges the company behind it - in front of a jury of advertisers. Why it exists, how it works, and every winner since 2022.
Get in touch

Let's talk.

Call us, send an email, or fill in the form. We typically respond within a day.