Stop seeing the forest for the agencies.
Whether you're hiring your first agency or rethinking a sprawling roster, we bring structure, independence and hard data to the table. No bias toward any agency - just the setup that gets the most out of your marketing budget.
Four jobs. Pick one, or all of them.
Each engagement stands on its own, and they compound when combined. You only pay for the work - a typical track runs four to ten half-days, depending on complexity.
Agency selection & pitches
Looking for a digital, creative or media partner? We guide the whole pitch - independently and fairly - so you end up with the right agency and a contract that works for both sides. From large advertisers to SMEs.
- Briefing, longlist and shortlist
- Selection for creative, media and digital pitches & tenders
- Right-sized pitches for SMEs, too
- Contract and remuneration negotiation
Agency evaluation & remuneration
Are your existing partnerships still worth it? We evaluate each relationship honestly from both sides with COLLAB, and benchmark what you pay against the market with COMPARE.
- Honest relationship evaluation via COLLAB
- Remuneration check and benchmarking with COMPARE
- A prioritized fix list, plus an optional evaluation cadence
Agency ecosystem
Working with several agencies? We map your full roster for fit, overlap and gaps, and tune the structure so every partner has a clear, complementary place - and you keep exactly the right set.
- Roster mapping - fit, complementarity and overlap
- Clear, non-overlapping lanes and scopes
- Consolidation where fewer, sharper partners win
Marketing organization
We x-ray how your marketing is organized internally: what to keep in-house, what to outsource, whether the structure is future-proof, and how your people should work together - and with external partners.
- In-house, freelancer, agency or the right mix
- Operating model: workflows, roles, governance
- A setup that holds up as the market shifts
Independent by design.
No hidden agenda
We take no commission from agencies. Our only incentive is the match that's best for you.
Data, not hunches
COMPARE, PITCHPOD and COLLAB ground every recommendation in real market numbers.
Inside the kitchen
We've run agencies. We see past the menu they present and know how it really works.
Let's talk.
Call us, send an email, or fill in the form. We typically respond within a day.
