These factsheets come from PITCHPOD, IKAg's agency database. We visit agencies, read their annual accounts and keep track of who does what. Whatever may be public sits here.
Founding, shareholders, address, the group above it and the people who work there.
Expertise, sectors and clients, as the agency states them itself.
Revenue, gross margin, EBITDA and FTE from the annual accounts filed with the National Bank.
Awards as published by the shows themselves, plus the official partner badges of platforms such as Google, Shopify and HubSpot.
A search rarely starts with a name. So the same agencies are also sorted by expertise, by sector, by location and by group. Every factsheet says the same things about every agency, in the same order, so comparing doesn't cost you an afternoon.
A factsheet says what an agency is. The FAQ says what you do with it: how many agencies to invite, what a normal margin looks like, when to pay a pitch fee and how to evaluate a relationship.
Then that factsheet is yours. Request access to PITCHPOD and fill in your services, your sectors, your team and your awards yourself; what you enter appears on your public factsheet. What comes from official sources - the company number, the annual accounts - stays as it is.
Request access to PITCHPOD Check whether your agency is in the IKAg database
Nothing. The factsheets are free. The full detail - the financial analysis, the continuity and the people - becomes visible once you are signed in, and signing in happens with your e-mail address and a link in your inbox. For now we do limit the number of full factsheets per month.
No ranking, no stars, no paid placement. An agency cannot buy its way in here, and we sell these pages to no one. What is here is here because it comes from a source we can point at.
The business consultant for marketing and agencies in Belgium and the Netherlands. We guide advertisers through agency selection, pitches and remuneration models, and agencies through growth, positioning and acquisition. This database is the tool we work with; the factsheets that come out of it are public.