Marketing & agency consultants

We know this industry from every side of the table.

IKAg is the business consultant for marketing and agencies in Belgium and the Netherlands. We help marketeers build the right marketing setup - and we help agencies grow, restructure and sell. One niche, known deeper and broader than anyone.

18
years in the game
600+
successful projects delivered
1200+
agencies in our proprietary database
#1
agency & advertiser consultant in Belgium
PITCH EXPERTISE · SINCE 2008 · FORMERLY PITCHPOINT · 18YEARS
Trusted by the brands you know
Proximus Lidl Polestar Kia Ethias PlayStation Aldi Toyota MediaMarkt Engie bpost Crelan Keytrade Bebat CM Proximus Lidl Polestar Kia Ethias PlayStation Aldi Toyota MediaMarkt Engie bpost Crelan Keytrade Bebat CM
Two worlds, one team

Which side of the table are you on?

Because we sit on both, we see the whole game. Pick your side - the advice is built for where you actually stand.

For marketeers at brands & organizations

Four ways we put your marketing on solid ground.

Marketing organization

We x-ray your internal marketing setup: what to keep in-house, what to outsource, whether the structure is future-proof, and how teams should collaborate inside and out.

How it works

Agency ecosystem

We map your full agency roster for fit, complementarity and overlap - then tune the structure so you keep exactly the right set of partners.

How it works

Agency evaluation & remuneration

We evaluate each existing partnership honestly with COLLAB and benchmark what you pay against the market with COMPARE.

How it works

Agency selection & pitches

From briefing and longlist to final selection, contract and remuneration. Independent guidance through creative, media and digital pitches and tenders.

How it works
For agency founders & leaders

We've built, scaled and sold agencies. Now we help you.

Leadership coaching

A practical sounding board for owners and leaders - positioning, sales, pricing, team and finance. One-off half-days or a recurring quarterly track with clear deliverables.

How it works

Operations & restructuring

An operations audit of margins, cashflow and planning, followed by reorganization and new workflows your team actually adopts. Repositioning when you need a new foundation.

How it works

M&A

Buy-side and sell-side guidance through the whole deal. We've been on both ends of the table many times - so you have the ideal confidant in the room.

How it works

Agency valuation & shareholder mediation

An independent valuation on real market data, and neutral mediation between shareholders when interests diverge - so everyone decides from the same honest picture.

How it works
Methodology & proof

Opinions are cheap. We bring data.

Three proprietary tools, built over years in this one niche, turn our experience into something you can actually measure against.

Financial benchmark

COMPARE

A benchmark database of financial details for the most commonly used agencies - so you know what market rates really look like.

Agency database

PITCHPOD

1200+ agencies in our proprietary database give us a comprehensive, up-to-date view of the Belgian and Dutch agency market.

Relationship eval

COLLAB

An evaluation tool that surfaces how each side really perceives the partnership - and exactly where to improve it.

Map of Belgium: every heart is an agency in the PITCHPOD database Love, ethics, data - mapped.
Every heart is an agency in PITCHPOD. Explore the map
Why IKAg

We don't dabble in everything. We know one thing completely.

Marketing and agencies are our entire world. Because we live this niche end to end, we recognize the patterns long before they become problems - and we know exactly who to call.

  • Founders who've done it. Decades of building, scaling, investing in and selling agencies and marketing teams.
  • The widest network in the market. We know 1200+ agencies and freelancers across Belgium and the Netherlands - mapped, met and kept up to date - so we can point you to exactly the right one.
  • Proprietary methodologies. Repeatable approaches honed across 600+ projects.
  • Real data, not gut feel. COMPARE, PITCHPOD and COLLAB back every recommendation.
Get in touch

Let's talk.

Call us, send an email, or fill in the form. We typically respond within a day.