What is Marked specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Demand generation.

Around 4 full-time equivalents (financial year 2025).

Who are the clients of Marked?

Among others ML6, Sequesto, Mouseflow.

Review: Marked: we creëren thought leaders

Marked bestaat sinds 2020 en profileert zich als performance- & mediabureau uit Gent. De bezetting ligt rond 4 VTE. De focus ligt op paid media (sea/social/display), strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit b2b saas en dienstenbedrijven.

Inbound marketing agency
Marked is een inbound marketing agency, dat vooral werkt op demand capturing en demand generation. Dit houdt in dat ze op korte termijn de bestaande vraag capteren, terwijl er op lange termijn gefocust wordt op het claimen van een thought leader positie binnen de niche van de klant. Ze focussen op het bouwen van lange termijn relaties met je potentiële klanten in plaats van het pushen voor onmiddellijke sales.
Dat doen ze met een 7-tal VTE in deze expertises:

3 performance marketeers (aangevuld met freelancer)
1 content marketeer
1 project manager
1 strateeg

Dat allemaal geleid door straffe Company Lead Hanne.
Ze werken thought leader content uit en verspreiden die via de juiste kanalen, wat voor hun klanten voornamelijk LinkedIn en Google is. Dat doen ze in doorlopende trajecten op retainer fees.
Hun favoriete klanten zijn SaaS en Service bedrijven, waar expertise een belangrijke rol speelt. Ze werken enkel voor B2B klanten. Op dit moment zit 40% van hun klantenbestand in het buitenland (US, Australië, Europa).

Wat ze niet doen: development, design, branding, andere campagnes.
Waar ze verder in willen groeien: Revenue Operations en Account Based Marketing.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: zorgend, familiaal, ambitieus, expertise-gedreven.

Referentieklanten: ML6, Sequesto, Mouseflow
Grote voorbeelden: Impactable, Refine Labs, Omni Lab Consulting
Gepercipieerde concurrenten: Brandimpact, freelancers
Werken graag complementair samen met: Hartstikke, Valued

Who do they see as competitors?

Brandimpact

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 211.864 gross margin, growth -36% against a sector median of +5,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

MarkedSector median

EBITDA margin -34,8%, sector median 28%. Value-added coverage 0,68 (median 1,23).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 55.754

Median (2025) € 76.236

Against a payroll cost of € 60.526 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 39

Median (2025) € 47

5.474 hours worked, 1.441 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € -3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -0,3 months (median 6,3 mo). Equity in the latest year: € -6.050.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 37.739. Liquidity ratio 1,01: current assets cover short-term debt in full. Solvency -7,1%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 47 days of supplier credit, sector median 63. The accounts were filed 246 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 3 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
+ 7 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Comfortable cash position: 60 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 104.404	€ 100.474-3,8%	€ 233.067+132%	€ 330.967+42%	€ 211.864-36%
EBITDA	€ 37.045	€ -59.812	€ -38.273	€ 65.376	€ -73.741
EBITDA margin	35,5%	-59,5%	-16,4%	19,8%	-34,8%
Staff
FTE	2,1	3,7+76,2%	5,7+54,1%	4,3-24,6%	3,8-11,6%
Gross margin per FTE	€ 49.716	€ 27.155	€ 40.889	€ 76.969	€ 55.754
Payroll cost per FTE	€ 31.793	€ 43.075	€ 47.275	€ 60.931	€ 60.526
Balance sheet
Equity	€ 66.231	€ 11.333	€ 22.663	€ 75.020	€ -6.050
Cash	€ 60.246	€ 9.346	€ 43.793	€ 8.214	€ 37.739
Liquidity ratio	2,15	0,96	1,47	1,41	1,01

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 03/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Sector focus

B2B servicesTechnology & software

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 60.526

-3% versus the median

Team composition

3,8 FTE

50% women
50% men

€ 60.526

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

78,9%

Median for this type of agency (2025): 25,1%

Inflow 2025

/

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.