What is Brandimpact specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Paid social.

How big is Brandimpact?

Around 7 full-time equivalents (financial year 2024).

Who are the clients of Brandimpact?

Among others Finsiders, Human Minds, Ideeds, Blulinc, Amplr.

Review: Brandimpact: digitaal growth marketing agency

Sinds 2017 is Brandimpact actief als performance- & mediabureau uit Gent. Op de loonlijst staan ongeveer 7 voltijdse equivalenten. De focus ligt op strategie, branding & identiteit, paid media (sea/social/display) en content & copy. Sectorieel richt het bureau zich vooral op b2b en groeibedrijven.

Focus op maximale marketing ROI
Brandimpact is een digitaal growth marketing agency voor KMO service bedrijven. Ze helpen de marketing manager van hun klanten om focus en methodologie binnen te brengen, de relevante (digitale) marketing technieken te selecteren, en het marketing budget optimaal in te zetten.
Naast die strategische sturing ondersteunen ze ook bij implementatie van digitale technieken via een growth marketing traject. Daarmee ondersteunen ze bij groei, lead generation en recrutering.
Dat doen ze op dit moment met 9 VTE’s:

2 strategen
3 growth leads
1 performance marketeer
1 designer
1 project manager

Wat ze niet doen: content creatie, websites

Zelf omschrijven ze hun cultuur met volgende trefwoorden: ownership, geen silo’s, holistisch, focus op groei, persoonlijk, dicht bij de klant

Referentieklanten: Finsiders, Human Minds, Ideeds, Blulinc, Amplr
Gepercipieerde concurrenten: Marked, Bossdata

Who do they see as competitors?

Boss Data Marked

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 198.877 gross margin, growth -49,4% against a sector median of +5%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2021202220232024

BrandimpactSector median

EBITDA margin -81,8%, sector median 29,6%. Value-added coverage 0,55 (median 1,26).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 27.243

Median (2024) € 77.641

Against a payroll cost of € 43.251 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 20

Median (2024) € 50

10.157 hours worked, 1.391 per FTE. Against that sits € 31 of payroll cost per hour worked, leaving € -12 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -3,2 months (median 5,2 mo). Equity in the latest year: € -96.513.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 36.260. Liquidity ratio 0,36: current assets cover short-term debt not in full. Solvency -113,4%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 88 days of supplier credit, sector median 60. The accounts were filed 238 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

3 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Change in legal status · 12 Jul 2026 · KBO
The official status of the company in the CBE changed. That ranges from an administrative correction to something very serious. Check the details and ask the agency for context.
+ 7 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

Legal status (CBE): Opening faillissement

What this agency does well

Team grew (+32,7% FTE in the latest year)
Equity was earned, not injected (reserves 5,1× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 108.354	€ 248.685+129,5%	€ 393.046+58%	€ 198.877-49,4%
EBITDA	€ 14.483	€ 48.908	€ 61.932	€ -162.691
EBITDA margin	13,4%	19,7%	15,8%	-81,8%
Staff
FTE	1,8	3,9+116,7%	5,5+41%	7,3+32,7%
Gross margin per FTE	€ 60.196	€ 63.765	€ 71.463	€ 27.243
Payroll cost per FTE	€ 32.762	€ 39.835	€ 42.454	€ 43.251
Balance sheet
Equity	€ 13.946	€ 44.200	€ 83.032	€ -96.513
Cash	€ 32.939	€ 53.828	€ 110.643	€ 36.260
Liquidity ratio	1,85	2,08	1,53	0,36

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 26/08/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

B2Bgroeibedrijven

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 43.251

-30% versus the median

Team composition

7,3 FTE

50% women
50% men

€ 43.251

Median Performance- & mediabureau (2024) € 61.814All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

41,1%

Median for this type of agency (2024): 35,3%

Inflow 2024

13,7%

1,0 FTE in, 3,0 FTE out

Net team change

-2,0 FTE

2021202220232024

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.