Yappa: digital agency
Yappa is een digitaal bureau dat ambitieuze KMO’s en kleinere corporates helpt verder te groeien. Dat doen ze door te ondersteunen in online marketing en het bouwen van complexere webplatformen.
The content of this factsheet is in Dutch.
Yappa is een digitaal bureau (web & platform) met thuisbasis in Bilzen, opgericht in 2002. Het team telt ongeveer 28 medewerkers (VTE). De dienstverlening draait om webdevelopment en paid media (sea/social/display). Sectorieel richt het bureau zich vooral op kmo's en grote ondernemingen. Sectoren: toerisme, e-commerce, hr/dienstverlening en maakindustrie.
De kracht van klein
Yappa is een digitaal bureau dat ambitieuze KMO’s en kleinere corporates helpt verder te groeien. Dat doen ze door te ondersteunen in online marketing en het bouwen van complexere webplatformen. Je kan bij hen terecht voor o.a. B2B platformen, B2C e-commerce en B2B lead gen.
Yappa werkt met een team van een 28 VTE:
- 3 strategen
- 1 service designer/UX’er
- 8 developers (frontend/backend)
- 8 online marketeers
- 1 designer
- 4 project managers
Wat ze niet doen: off-line campagnes, community management, organic social.
Zelf omschrijven ze hun cultuur als: menselijk, transparant, communicatief.
Referentieklanten: Cyclis Bike Lease, ATL Renting, CAW Limburg, BrightPlus, Unizo, Deliva, Willy Naessens, Acerta, imec.
Gepercipieerde concurrenten: Wisemen, iO, OMcollective, Digitong
Tech stack: Symfony, Next.js, Typescript, Payload, Sylius, Craft, Shopify
Voorbeelden: Fingerspitz, Buffer, Q42
Ondernemingsnummer: 0679.758.479
Gemiddelde klantgrootte: 75k
1× Feweb Excellence Awards
1× WebAward.beAs indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Board change · 24 Dec 2024 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Gross margin grew 4 years in a row
- Outgrew the sector median 2 years running
- Team grew (+4,6% FTE in the latest year)
- Margin per hour worked rose 4 years in a row
- Equity was earned, not injected (reserves 14,2× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,31 mln | € 1,34 mln+2,7% | € 1,50 mln+11,8% | € 1,57 mln+4,6% | € 1,67 mln+6,1% |
| EBITDA | € 76.669 | € 90.071 | € 175.119 | € 156.412 | € 146.730 |
| EBITDA margin | 5,9% | 6,7% | 11,6% | 9,9% | 8,8% |
| Staff | |||||
| FTE | 23,0 | 22,7-1,3% | 21,5-5,3% | 23,7+10,2% | 24,8+4,6% |
| Gross margin per FTE | € 56.929 | € 59.249 | € 69.934 | € 66.349 | € 67.246 |
| Payroll cost per FTE | € 53.062 | € 54.953 | € 61.472 | € 59.069 | € 60.957 |
| Balance sheet | |||||
| Equity | € 273.446 | € 286.083 | € 286.782 | € 288.538 | € 283.043 |
| Cash | € 378.572 | € 212.714 | € 224.160 | € 343.206 | € 195.971 |
| Liquidity ratio | 1,64 | 1,22 | 1,34 | 1,26 | 1,08 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 23/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 19 services
Sector focus
Publicly known clients
Acerta, Het Belang van Limburg, Unizo, Cordium, Willy Naessens, Elaisa Energetic Wellness, Emmers Equestrian, Ecoo, BrightPlus, Elektramat, Cyclis
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 26 people mapped
A broad team with no clear centre of gravity — development, digital marketing and account & project carry roughly equal weight. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 43% women
- 57% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Yappa
- When was Yappa founded?
- In 2002.
- Where is Yappa located?
- In Bilzen, Belgium.
- What is Yappa specialised in?
- Brand strategy & positioning, Customer & audience strategy, Marketing strategy, Brand identity & design, Storytelling & narrative, Campaign concepts & big ideas.
- How big is Yappa?
- Around 25 full-time equivalents (financial year 2025).
- Which sectors does Yappa work for?
- Construction & real estate, HR & employer branding, Telecom & media.
- Who are the clients of Yappa?
- Among others Cyclis Bike Lease, ATL Renting, CAW Limburg, BrightPlus, Unizo, Deliva, Willy Naessens, Acerta.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.