OMcollective: full service digital agency
OMcollective is een digitaal bureau, dat het merk centraal zet, en daarrond een volledig aanbod uitgewerkt heeft. OMcollective werkt full funnel.
The content of this factsheet is in Dutch.
OMCollective bestaat sinds 2009 en profileert zich als full-service bureau uit Sint-Niklaas. De opgegeven expertise is paid media (sea/social/display) en seo. Sectorieel richt het bureau zich vooral op brede mix: lokale bedrijven, kmo's en multinationals (retail, verzekeringen en interieur). Publiek gekende klanten zijn onder meer Carglass, Belisol, ZEB en Allianz.
Digitaal, met de voeten stevig op de grond
OMcollective is een digitaal bureau, dat het merk centraal zet, en daarrond een volledig aanbod uitgewerkt heeft. OMcollective werkt full funnel.
OMcollective werkt vooral voor grotere KMO’s en kleinere corporates, over verschillende sectoren heen.
Vanuit een digitale merkstrategie bepalen ze de kanalen, en rollen een marketing en contentplan uit. Ze hebben als performance marketing bureau alle expertises in huis: paid digital, programmatic, SEO en CRO, social advertising, data & analytics, e-mail en marketing automation.
Dit is aangevuld met een 10 man sterke creatieve studio die enerzijds merken en websites bouwt, en anderzijds concepten, design, campagnes en content kan voorzien. Al deze expertises worden ook gecombineerd ingezet voor employer branding en recruitment advertising.
Opvallend is dat ze ook een sterk staffing aanbod hebben, waarmee ze recrutering en plaatsing van marketing profielen voor bedrijven kunnen invullen, op tijdelijke en vaste basis.
Dat brengt hun team op een 70-tal VTE’s (naast het management team en ondersteunende team):
- 10 personen sterke design studio met een creatief directeur, conceptueel creatief, copy-writers en designers
- 35-tal digitale marketeers, met strategen en expertise leads op paid, SEO, social, data en e-mail
- 25-tal geplaatste consultants.
Daarnaast is OMcollective de organisator van OMconference, het grootste marketing congres in België.
Wat ze niet doen: complexe webplatformen, community management (wel via partners), event, mediaplanning.
Referentieklanten: Renson, Torfs, Gamma, Durabrik, Les Soeurs, Thomas More, Boss Paints, Yuki, Cardoen, Novy, Hörmann, Bike Republic, Niko, TVH, Jaguar Land Rover, Lapperre, Keytrade Bank
Gepercipieerde concurrenten: iO, Springbok, Hannibal, 62Miles, June20, D’artagnan, Clicktrust, BossData, Semetis, Ariad, THoM
Werken graag complementair samen met: Hartstikke, Antenna, Webit, Sitemanager, Wavemakers, Oneliner, Punchline
Ondernemingsnummer: 0829.745.720
Gemiddelde klantgrootte: 100k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- Gross margin grew 4 years in a row
- Value-added per euro of payroll above the sector median (1,26)
- Margin per hour worked rose 3 years in a row
- Healthy working capital (current ratio 1,49)
- Equity was earned, not injected (reserves 71,7× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 2,39 mln | € 2,79 mln+16,4% | € 3,09 mln+11,1% | € 3,14 mln+1,4% | € 3,22 mln+2,5% |
| EBITDA | € 311.033 | € 314.769 | € 208.440 | € 130.460 | € 664.310 |
| EBITDA margin | 13% | 11,3% | 6,7% | 4,2% | 20,7% |
| Staff | |||||
| FTE | 39,0 | 44,7+14,6% | 47,6+6,5% | 47,3-0,6% | 36,8-22,2% |
| Gross margin per FTE | € 61.354 | € 62.314 | € 65.013 | € 66.329 | € 87.381 |
| Payroll cost per FTE | € 52.056 | € 54.993 | € 60.338 | € 63.354 | € 68.857 |
| Balance sheet | |||||
| Equity | € 767.908 | € 840.622 | € 883.033 | € 866.775 | € 467.722 |
| Cash | € 172.618 | € 41.769 | € 207.868 | € 252.704 | € 325.128 |
| Liquidity ratio | 1,23 | 1,19 | 1,18 | 1,11 | 1,49 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 08/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 24 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 39 people mapped
Digital marketing is the engine: 21 of 39 profiles sit there. Within that core, Content Marketing, Marketingstrategie and Analytics stand out. One strategist on board — enough to hold the direction, not to fill meetings. At 39+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 69% women
- 31% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about OMcollective
- When was OMcollective founded?
- In 2009.
- Where is OMcollective located?
- In Sint-Niklaas, Belgium.
- What is OMcollective specialised in?
- Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial.
- How big is OMcollective?
- Around 37 full-time equivalents (financial year 2025).
- Who are the clients of OMcollective?
- Among others Renson, Torfs, Gamma, Durabrik, Les Soeurs, Thomas More, Boss Paints, Yuki.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-08-25.