Hannibal: a battle-tested team
Hannibal is misschien een full service agency maar noemt zichzelf een 'battle-tested team 💣 of creatives ✏ and masterminds 🎯'.
The content of this factsheet is in Dutch.
Hannibal bestaat sinds 2012 en profileert zich als full-service bureau uit Roeselare. Het team telt ongeveer 38 medewerkers (VTE). De opgegeven expertises zijn creatie & reclame, strategie en branding & identiteit.
Full-service agency
Hannibal noemt zichzelf een “battle-tested team van creatives en masterminds”.
Het is een full-service agency: ze branden en rebranden merken, bouwen websites en digitale platformen, en zetten alles in de markt met campagnes (ook radio en tv), performance marketing en social media.
Dat doen ze momenteel met een +-40-tal VTE en deze expertises:
- 1 Digital Director
- 1 Creative Director
- 1 Strategic Director
- 1 Account Director
- 4 developers
- 6 performance marketeers
- 7 designers
- 4 content marketeers
- 2 videografen
- 2 video editors
- 3 strategen
- 8 account managers
Dit alles aangevoerd/aangevuurd door een team van accounts en de twee zaakvoerders/strategen.
Je voelt in alles het dna van de complementaire oprichters: de creatieve merkstrateeg Kristof, en de tech-curious CEO Johan, vermengd met een stevige dosis West-Vlaamse can-do mentaliteit.
Ze werken vooral projectmatig (liefst in een langdurige samenwerking) voor de grotere Belgische KMO die een extern marketingteam of marketingondersteuning kan gebruiken. Dat doen ze over sectoren heen, en zowel voor B2B als B2C.
Waar ze nog in willen groeien: de verdere specialisatie in UX en data.
Zelf omschrijven ze hun cultuur: prikkelend, energiek, veelzijdig, toegewijd, professioneel.
Tech stack: Drupal, Wordpress, Laravel, Ionic
Referentieklanten: Delirium, Solidaris, Darta, Dossche Mills, OMODA&JAECOO, McDonald's
Grote voorbeelden: Rise at Seven
Gepercipieerde concurrenten: GBL Studio, BOA, Springbok
Werken graag complementair samen met: Raygun, Clementine, Wavemakers, Nanopixel
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
What this agency does well
- Profitable in every one of the last 5 years
- Team grew (+8,5% FTE in the latest year)
- Healthy working capital (current ratio 1,22)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,95 mln | € 1,93 mln-1,2% | € 2,26 mln+17,2% | € 2,83 mln+25,3% | € 2,82 mln-0,2% |
| EBITDA | € 552.383 | € 769.095 | € 840.499 | € 1,14 mln | € 591.269 |
| EBITDA margin | 28,3% | 39,9% | 37,2% | 40,4% | 20,9% |
| Staff | |||||
| FTE | 16,2 | 19,1+17,9% | 21,2+11% | 28,1+32,5% | 30,5+8,5% |
| Gross margin per FTE | € 120.372 | € 100.858 | € 106.476 | € 100.633 | € 92.564 |
| Payroll cost per FTE | € 85.387 | € 60.125 | € 66.311 | € 57.520 | € 72.408 |
| Balance sheet | |||||
| Equity | € 267.447 | € 328.793 | € 412.763 | € 615.388 | € 622.436 |
| Cash | € 449.398 | € 474.134 | € 325.473 | € 416.527 | € 307.158 |
| Liquidity ratio | 1,04 | 1,07 | 1,05 | 1,22 | 1,22 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 20/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
d'Arta, Sioen, Tessenderlo Group, VDL Bus & Coach, AZ Delta, VUB, Howest, Kinepolis, Fostplus, Aquafin, SodaStream Benelux, Recticel, H&M, Dossche Mills, Libeert
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 31 people mapped
A broad team with no clear centre of gravity — creative, account & project and development carry roughly equal weight. One strategist on board — enough to hold the direction, not to fill meetings. At 31+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 43% women
- 57% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Hannibal
- When was Hannibal founded?
- In 2012.
- Where is Hannibal located?
- In Roeselare, Belgium.
- What is Hannibal specialised in?
- Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Content strategy & editorial, Affiliate marketing, Cinema, audio & product placement.
- How big is Hannibal?
- Around 31 full-time equivalents (financial year 2025).
- Who are the clients of Hannibal?
- Among others Delirium, Solidaris, Darta, Dossche Mills, OMODA&JAECOO, McDonald's .
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-31.