Wisemen: digital agency
Wisemen (ontstaan als Appwise) is een digital agency dat klanten helpt op drie vlakken: lead generation, digitalisering van bedrijfsprocessen en customer experience.
The content of this factsheet is in Dutch.
Wisemen is een digitaal bureau (web & platform) met thuisbasis in Diepenbeek, opgericht in 2013. De bezetting ligt rond 70 VTE. De dienstverlening draait om webdevelopment. Namen die publiek aan dit bureau gelinkt worden: Trixxo, Containers Maes, Jaga en JBC.
Digital engineering cultuur
Wisemen (ontstaan als Appwise) is een digital agency dat klanten helpt op drie vlakken: lead generation (‘boost revenue’), digitalisering van bedrijfsprocessen (‘improve efficiency’) en customer experience (‘exceed expectations’). Vertrekkend vanuit een digitale engineering cultuur zetten ze websites, webplatformen en applicaties op, en verzorgen de content en distributie van digitale campagnes.
Dat doen ze liefst voor de grotere KMO.
Wisemen bestaat uit een team van een 100-tal VTE, waaronder:
- 1 digitale strateeg
- 10-tal UX/UI designers
- 1 performance marketeer
- 1 creative
- 1 designer
- 4 wordpress developers
- 1 marketeer
- 45-tal developers
Wat ze niet doen: branding, OOH, implementatie software.
Zelf omschrijven ze hun cultuur als: durf, creativiteit, integriteit
Waarin ze willen groeien: digitale strategie, digitale marketing
Referentieklanten: Van Breda R&B, Rentokill, Equilli, Dauby
Gepercipieerde concurrenten: Cronos groep, ITP, Make It Fly, icapps, iO, Inventis, Yappa, ACA, Cegeka
Tech stack: Wordpress, Node.js, Vue, PHP, Flutter, iOS/Android
Voorbeelden: Dept
Ondernemingsnummer: 0503.920.245
Gemiddelde klantgrootte: 200k
HubSpot PartnerAs indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Late filing · 30 Jan 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Sharp drop in equity · 30 Jun 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Sharp headcount decline · 30 Jun 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- EBITDA margin above the sector median (21,4%)
- Value-added per euro of payroll above the sector median (1,27)
- Healthy working capital (current ratio 1,26)
- Comfortable cash position: 157 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 3,72 mln | € 5,86 mln+57,5% | € 10,09 mln+72,1% | € 5,17 mln-48,8% |
| EBITDA | € 931.286 | € 1,72 mln | € 679.599 | € 1,11 mln |
| EBITDA margin | 25% | 29,4% | 6,7% | 21,4% |
| Staff | ||||
| FTE | 51,1 | 81,9+60,3% | 97,0+18,4% | 69,8-28% |
| Gross margin per FTE | € 72.858 | € 71.596 | € 104.015 | € 74.068 |
| Payroll cost per FTE | € 46.753 | € 45.370 | € 90.972 | € 57.812 |
| Balance sheet | ||||
| Equity | € 1,37 mln | € 2,39 mln | € 1,28 mln | € 1,48 mln |
| Cash | € 281.163 | € 582.976 | € 545.625 | € 1,74 mln |
| Liquidity ratio | 0,84 | 1,27 | 0,91 | 1,26 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 30/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 38 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 23% women
- 77% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about Wisemen
- When was Wisemen founded?
- In 2013.
- Where is Wisemen located?
- In Diepenbeek, Belgium.
- What is Wisemen specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- How big is Wisemen?
- Around 70 full-time equivalents (financial year 2025).
- Which sectors does Wisemen work for?
- HR & employer branding, Industry & manufacturing, Logistics & transport.
- Who are the clients of Wisemen?
- Among others Van Breda R&B, Rentokill, Equilli, Dauby.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.