Digitong: Performance marketing agency
Digitong helpt bedrijven groeien via digitale marketing en performance advertising.
The content of this factsheet is in Dutch.
Digitong is een performance- & mediabureau uit Tongeren, actief sinds 2019. Met ongeveer 9 VTE is dit een middelgroot bureau. Het aanbod is gericht op paid media (sea/social/display) en seo. Tot de publiek bekende klanten behoren Sizzle, WECANDANCE, BodyBlush en Antiekmarkt Tongeren.
Digitong helpt bedrijven groeien via digitale marketing en performance advertising. We ontwikkelen en beheren strategieën rond SEA, social advertising, SEO en data-analyse, met focus op meetbare resultaten.
Daarnaast optimaliseren we websites en funnels zodat verkeer beter converteert naar leads en sales. Onze aanpak combineert creativiteit met data-gedreven sturing, zodat klanten maximale return halen uit hun marketingbudget.
Klanten:
Onze klanten zijn voornamelijk kmo’s en middelgrote ondernemingen in België en Nederland en soms daarbuiten. Ze variëren van B2B-spelers in industrie, technologie en diensten tot B2C-bedrijven in retail, e-commerce en events/festivals.
Zelfomschreven cultuur:
ROAS, meetbaarheid, flexibel, responsief, no nonsense.
Team:
3 vennoten, 3 admin, 3 account managers, 4 designers, 2 developers, 1 marketing directeur, 2 marketing team leads, 12 marketing specialisten
Referentieklanten: Farmaline, Tomorrowland, Acerta, Gervi, Wecandance, Ridley, Eddy Merckx, Hörmann, Lokerse Feesten, Kambukka, Kompass Klub, ZOL, Kamping Kitch, Rave Rebels, Veldeman, Voodoo Village.
Tech stack: Wordpress
Gepercipieerde concurrenten: iO, Expliciet, Yappa, RCA, Hands, Boest
Ondernemingsnummer: BE0734618612
Gemiddelde klantgrootte: 100k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Board change · 31 Mar 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- + 2 older signals within 24m
What this agency does well
- Strong buffer: 12,5 months of payroll in equity
- Value-added per euro of payroll above the sector median (1,28)
- Healthy working capital (current ratio 3,29)
- Equity was earned, not injected (reserves 31,4× the capital contributed)
- Comfortable cash position: 169 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 340.172 | € 640.362+88,2% | € 881.586+37,7% | € 789.838-10,4% | € 745.380-5,6% |
| EBITDA | € 235.064 | € 273.866 | € 329.714 | € 116.763 | € 159.116 |
| EBITDA margin | 69,1% | 42,8% | 37,4% | 14,8% | 21,3% |
| Staff | |||||
| FTE | 2,9 | 7,7+165,5% | 10,3+33,8% | 11,3+9,7% | 9,2-18,6% |
| Gross margin per FTE | € 117.301 | € 83.164 | € 85.591 | € 69.897 | € 81.020 |
| Payroll cost per FTE | € 36.012 | € 46.683 | € 52.985 | € 59.129 | € 62.749 |
| Balance sheet | |||||
| Equity | € 270.753 | € 434.254 | € 593.748 | € 547.028 | € 603.215 |
| Cash | € 138.635 | € 212.242 | € 252.881 | € 195.654 | € 267.466 |
| Liquidity ratio | 2,64 | 1,76 | 2,14 | 3,08 | 3,29 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 11 people mapped
Digital marketing is the engine: 8 of 11 profiles sit there. Within that core, SEA, Analytics and SEO stand out. A specialist, not a generalist: the expertise is narrow but deep. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 67% women
- 33% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Digitong
- When was Digitong founded?
- In 2019.
- Where is Digitong located?
- In Tongeren, Belgium.
- What is Digitong specialised in?
- Paid social, Search advertising (SEA), SEO & GEO, Digital marketing, Online marketing, SEA.
- How big is Digitong?
- Around 9 full-time equivalents (financial year 2025).
- Who are the clients of Digitong?
- Among others Farmaline, Tomorrowland, Acerta, Gervi, Wecandance, Ridley, Eddy Merckx, Hörmann.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.