Hands
The content of this factsheet is in Dutch.
Hands is al ruim twintig jaar actief als pr- & communicatiebureau uit Hasselt. Op de loonlijst staan ongeveer 10 voltijdse equivalenten. De opgegeven expertises zijn pr & communicatie, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op vooral b2b, vastgoedontwikkelaars en overheden; ook b2c-horeca.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 14,6 months of payroll in equity
- Margin per hour worked rose 4 years in a row
- Healthy working capital (current ratio 3,37)
- Equity was earned, not injected (reserves 36,1× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 982.883 | € 1,01 mln+2,5% | € 996.277-1,1% | € 940.061-5,6% | € 912.431-2,9% |
| EBITDA | € 212.882 | € 196.456 | € 178.679 | € 164.232 | € 145.496 |
| EBITDA margin | 21,7% | 19,5% | 17,9% | 17,5% | 15,9% |
| Staff | |||||
| FTE | 13,2 | 13,8+4,5% | 14,0+1,4% | 12,0-14,3% | 10,4-13,3% |
| Gross margin per FTE | € 74.461 | € 72.993 | € 71.163 | € 78.338 | € 87.734 |
| Payroll cost per FTE | € 58.234 | € 58.667 | € 57.750 | € 64.577 | € 73.482 |
| Balance sheet | |||||
| Equity | € 593.822 | € 700.357 | € 785.488 | € 862.056 | € 928.734 |
| Cash | € 83.320 | € 123.944 | € 231.774 | € 191.647 | € 88.101 |
| Liquidity ratio | 1,78 | 2,57 | 2,43 | 3,20 | 3,37 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 06/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
KMSKA, The M Maastricht, Circuit Zolder, Toerisme Limburg, Visit Limburg, Infraligne, Jaga, Tessenderlo Group, VOKA Limburg, POM Limburg, Stad Landen, Stad Tongeren, Comeos, Galloromeins museum, Vietal
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 16 people mapped
The heart of this team is creative: 6 of 16 profiles are makers. Within that core, Design, Art Direction and Copywriting stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 52% women
- 48% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Hands
- When was Hands founded?
- In 2002.
- Where is Hands located?
- In Hasselt, Belgium.
- What is Hands specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Corporate communication, PR strategy & media relations.
- How big is Hands?
- Around 10 full-time equivalents (financial year 2025).
- Which sectors does Hands work for?
- Construction & real estate, Hospitality & tourism, Public sector & non-profit.
- Who are the clients of Hands?
- Among others KMSKA, The M Maastricht, Circuit Zolder, Toerisme Limburg, Visit Limburg, Infraligne, Jaga, Tessenderlo Group, VOKA Limburg, POM Limburg, Stad Landen, Stad Tongeren, Comeos, Galloromeins museum, Vietal.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.