Chapoo

From Brand Thinking to Bold Doing: The Duval Legacy Continues with Belgian Agency Chapoo, Powered by Creative Family**

Dutch creative powerhouse Creative Family (www.creativefamily.nl) takes a bold step across the border with the investment in Chapoo in Belgium. 

Led by Marc Wellens and Jonathan Moerkens– former brand strategists at the renowned Duval Branding,  the agency builds on a rich Belgian brand tradition with its sights set firmly on the future.

Chapoo stands for strategic brand thinking combined with creative firepower, rooted in the unique methodology that made Duval Branding a household name in Belgium and beyond. That legacy now enters a new chapter, embedded in the collaborative strength of Creative Family: a network of over 120 marketing and communication specialists who integrate strategy, creation, and execution to drive brand growth.

“We don’t just build brands. We build brands that build business. That requires strategic clarity and creative consistency.” – Marc Wellens & Jonathan Moerkens, Managing Partners at Chapoo

Chapoo is more than just anew name in the branding world. It is a fusion of experience, ambition, and creative kinship. A Belgian agency that:

✔ Helps Belgian brands grow and scale

✔ Translates Dutch brands culturally for the Belgian market

✔ Builds brands into who they are truly meant to be

From their strong Belgian foundation, Marc, Jonathan and their team blend sharp strategic insight with the creative energy of an integrated family of agencies, including:

• Scheepens **– advertising & campaign agency
• The Post Office – social content & formats
• LINC – digital development & platforms
• Studio Tegenlicht – video, photography & editing
• Studio Direct – on- & offline design & DTP
• April – full-service PR agency
• And digital, media, creative and activation partners from across the Creative Family ecosystem

One Brand, TwoMarkets, Endless Possibilities

With Chapoo’s arrival in Antwerp, Creative Family opens the door to a future where seamless cross-border collaboration becomes the norm. The Belgian market demands deep cultural understanding, strategic precision, and creative translation.

Chapoo offers local insight with access to a powerful international network.

With Duval DNA at its core, Chapoo merges heritage with renewal: strategically strong, creatively bold.

*“Chapoo is not a Dutch agency operating in Belgium. It is a Belgian agency backed by a Dutch network. That nuance makes all the difference.”

– Stefan Van Hulten & Alt-Willem Spenkelink, Owners of Creative Family*