Chapoo
Brand Thinking. Bold Doing. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative.
The content of this factsheet is in Dutch.
We’re a creative brand studio built on a strategic backbone.
Born from years of experience at Duval Branding, we combine deep brand thinking with sharp design and storytelling that sticks. From positioning to identity to roll-out, we craft brands that make sense and make noise. Because in a crowded world, relevance is everything. And the boldest brands are the ones that lead with purpose, personality, and precision.
We're part of CreativeFamily.nl, a Dutch MarCom group of +120 professionals based in Rotterdam, Eindhoven, Tilburg and Antwerp.
From Brand Thinking to Bold Doing: The Duval Legacy Continues with Belgian Agency Chapoo, Powered by Creative Family**
Dutch creative powerhouse Creative Family (www.creativefamily.nl) takes a bold step across the border with the investment in Chapoo in Belgium.
Led by Marc Wellens and Jonathan Moerkens– former brand strategists at the renowned Duval Branding, the agency builds on a rich Belgian brand tradition with its sights set firmly on the future.
Chapoo stands for strategic brand thinking combined with creative firepower, rooted in the unique methodology that made Duval Branding a household name in Belgium and beyond. That legacy now enters a new chapter, embedded in the collaborative strength of Creative Family: a network of over 120 marketing and communication specialists who integrate strategy, creation, and execution to drive brand growth.
“We don’t just build brands. We build brands that build business. That requires strategic clarity and creative consistency.” – Marc Wellens & Jonathan Moerkens, Managing Partners at Chapoo
Chapoo is more than just anew name in the branding world. It is a fusion of experience, ambition, and creative kinship. A Belgian agency that:
✔ Helps Belgian brands grow and scale
✔ Translates Dutch brands culturally for the Belgian market
✔ Builds brands into who they are truly meant to be
From their strong Belgian foundation, Marc, Jonathan and their team blend sharp strategic insight with the creative energy of an integrated family of agencies, including:
- Scheepens **– advertising & campaign agency
- The Post Office – social content & formats
- LINC – digital development & platforms
- Studio Tegenlicht – video, photography & editing
- Studio Direct – on- & offline design & DTP
- April – full-service PR agency
- And digital, media, creative and activation partners from across the Creative Family ecosystem
One Brand, TwoMarkets, Endless Possibilities
With Chapoo’s arrival in Antwerp, Creative Family opens the door to a future where seamless cross-border collaboration becomes the norm. The Belgian market demands deep cultural understanding, strategic precision, and creative translation.
Chapoo offers local insight with access to a powerful international network.
With Duval DNA at its core, Chapoo merges heritage with renewal: strategically strong, creatively bold.
*“Chapoo is not a Dutch agency operating in Belgium. It is a Belgian agency backed by a Dutch network. That nuance makes all the difference.”
– Stefan Van Hulten & Alt-Willem Spenkelink, Owners of Creative Family*
From brand soul-searching to bold roll-out
We combine strategy and creativity to unlock your brand’s full potential. And make it visible at every touchpoint.
- Brand Strategy & Narrative
- Brand Identity (Visual & Verbal Identity)
- Naming
- Brand Communication (Concept and Go-to-Market)
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- Healthy working capital (current ratio 2,23)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
1 financial years, 2025 to 2025Result, staff and balance sheet
| 2025 | |
|---|---|
| Result | |
| Gross margin | € -58.677 |
| EBITDA | € -58.677 |
| Staff | |
| FTE | 0,0 |
| Balance sheet | |
| Equity | € -52.437 |
| Cash | € 14.773 |
| Liquidity ratio | 2,23 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 20/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Arboneo, Biovia, Dossche Mills, Looza, Oresto, Parentia, Compaxo, Da Giovanni, Livlina, Tech Tribes, Emma’s Kitchen, Bauwens Vastgoed, Liquid Rebel, Argen-Co, ionway
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 4 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Chapoo
- When was Chapoo founded?
- In 2025.
- Where is Chapoo located?
- In Antwerpen, Belgium.
- What is Chapoo specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer value propositions & business development, Brand identity & design, Design systems & brand guidelines, Product & service design.
- How big is Chapoo?
- Around 0 full-time equivalents (financial year 2025).
- Which sectors does Chapoo work for?
- Construction & real estate, Fashion & lifestyle.
- Who are the clients of Chapoo?
- Among others Arboneo, Biovia, Dossche Mills, Looza, Oresto, Parentia, Compaxo, Da Giovanni, Livlina, Tech Tribes, Emma’s Kitchen, Bauwens Vastgoed, Liquid Rebel, Argen-Co, ionway.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.