What is Meteoris specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), CRO, Lead generation.

Around 11 full-time equivalents (financial year 2025).

Which sectors does Meteoris work for?

Construction & real estate, Hospitality & tourism, Industry & manufacturing, Interior & design, Retail & e-commerce.

Who are the clients of Meteoris?

Among others Van Breda R&B, Rentokill, Equilli, Dauby.

Review: Meteoris: digital performance agency

Meteoris is een performance- & mediabureau uit Hove, actief sinds 2015. Er werken ongeveer 11 mensen, uitgedrukt in voltijdse equivalenten. Het bureau is toegespitst op paid media (sea/social/display) en content & copy. Sectorieel richt het bureau zich vooral op vastgoed, retail, home & interieur en professionele diensten.

Voor complexe technische expertise
Meteoris is een digitale performance bureau dat strategische lead gen verzorgt voor bedrijven (vooral B2B) met complexe technische expertise en een langer sales traject.
Ze begeleiden die klanten in digitale strategie, rollen de performance marketing op digitale kanalen uit (media én content), en besturen de tools voor CRM. Daarnaast leiden ze hun klanten ook op om daar zelf mee aan de slag te gaan.
Meteoris bestaat uit een team van 18 VTE, waaronder:

4 digitale strategen
4 content & storytelling profielen (copy, video)
6 online marketeers
3 CRM specialisten

Wat ze niet doen: development, offline.
Zelf omschrijven ze hun cultuur als: oprecht, toegewijd, ingenieus & creatief, verantwoordelijk, open minded, oplossingsgericht

Referentieklanten: Van Breda R&B, Rentokill, Equilli, Dauby
Gepercipieerde concurrenten: Hybrid, The Bakery, OMcollective, Boss Data
Tech stack: Active Campaign, Hubspot, Salesforce
Voorbeelden: Refine Labs
Ondernemingsnummer: 0634.627.448
Gemiddelde klantgrootte: 50k

Who do they see as competitors?

Boss Data Hybrid OMCollective The Bakery

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 778.001 gross margin, growth +4,1% against a sector median of +5,3%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

2022202320242025

MeteorisSector median

EBITDA margin 8,3%, sector median 28%. Value-added coverage 1,09 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 70.090

Median (2025) € 76.236

Against a payroll cost of € 64.167 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 42

Median (2025) € 47

18.502 hours worked, 1.667 per FTE. Against that sits € 39 of payroll cost per hour worked, leaving € 4 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,5 months (median 6,3 mo). Equity in the latest year: € 269.945.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 120.302. Liquidity ratio 1,67: current assets cover short-term debt in full. Solvency 40,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 67 days of supplier credit, sector median 63. The accounts were filed 213 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Jan 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+13,3% FTE in the latest year)
Healthy working capital (current ratio 1,67)
Equity was earned, not injected (reserves 26,0× the capital contributed)
Comfortable cash position: 62 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 708.949	€ 531.867-25%	€ 747.515+40,5%	€ 778.001+4,1%
EBITDA	€ 112.751	€ -47.308	€ 127.509	€ 64.335
EBITDA margin	15,9%	-8,9%	17,1%	8,3%
Staff
FTE	11,5	10,1-12,2%	9,8-3%	11,1+13,3%
Gross margin per FTE	€ 61.648	€ 52.660	€ 76.277	€ 70.090
Payroll cost per FTE	€ 51.722	€ 57.077	€ 63.106	€ 64.167
Balance sheet
Equity	€ 232.599	€ 170.696	€ 252.121	€ 269.945
Cash	€ 152.387	€ 37.562	€ 46.356	€ 120.302
Liquidity ratio	1,26	1,07	1,58	1,67

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Real estate & constructionB2B servicesFinance & insuranceRetail & e-commerce

Publicly known clients

LPW Pools, Vlaamse Oliecentrale, GDW Security, Vanbreda Risk & Benefits, Wouters Cutting & Welding, MarieFleur, TÜV AUSTRIA Belgium, Bosmans Slaapcomfort Center, Equilli, ClearXperts, ERA

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 13 people mapped

Digital marketing is the engine: 5 of 13 profiles sit there. Within that core, Content Marketing and Analytics stand out. There are 2 strategists around — expect thinking first, pixels second.

BS

Birgit Swinnen

Project Manager

CK

Chantal Klerks

Lead Strategie

CB

Charlotte Brouwers

Project Manager

CV

Cindy Van Dessel

Impact Marketeer

FM

Fanny Maenhout

Lead Project Manager

FV

Fauve van der Kloot

Impact Marketeer

GC

Giel Cambré

Creative Video Expert

JE

Julie Exelmans

Business Assistant

LC

Laura Caers

Project Manager

MV

Matteo Van Mol

Impact Marketeer

ND

Nico De Clerck

Digital Strategist

SK

Stefan Kerkhof

Impact Marketeer

YJ

Yoeri Jonker

Impact Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 64.167

+3% versus the median

Team composition

11,1 FTE

77% women
23% men

€ 64.167

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

41,4%

Median for this type of agency (2025): 25,1%

Inflow 2025

43,2%

4,8 FTE in, 4,6 FTE out

Net team change

+0,2 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.