Hybrid: performance marketing agency
Hybrid Agency is een performance marketing bureau. Ze specialiseren in growth marketing en lead generation, gecombineerd met digitale strategie.
The content of this factsheet is in Dutch.
Sinds 2016 is Hybrid actief als performance- & mediabureau uit Antwerpen. Er werken ongeveer 16 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod is gericht op paid media (sea/social/display) en webdevelopment. De klanten komen vooral uit retail/e-commerce, bouw & woonsector, fmcg en financieel/verzekeringen. Tot de publiek bekende klanten behoren X²O, Touring CarSelect, Aveve en FTI Hasselt.
Human Capital
Hybrid Agency is een performance marketing bureau. Ze specialiseren in growth marketing, lead generation en media-buying, gecombineerd met digitale strategie.
Ze doen dit vooral voor klanten uit retail/omnichannel, home & construction, automotive en HR.
Door specifieke aandacht voor het ontwikkelen van kennis bij medewerkers en klanten, en het aanbieden van ‘team as a service’, gedragen ze zich meer als een human capital bedrijf dan een agency.
Hybrid werkt met een 30-tal VTE, waaronder:
- 2 digitale project managers
- 2 developers
- 20-tal T-shaped performance marketeers
- head of academy en head of talent
Wat ze niet doen: content, merkstrategie
Zelf omschrijven ze hun cultuur als: open, one team, vertrouwen, passie & plezier
Referentieklanten: AVA, X20, Aveve, Maxi Zoo, BNP, Engels, Rainpharma, Impermo, Smart Games, Cameleon, IKO
Gepercipieerde concurrenten: iO, Semetis, OMcollective, Boss Data
Ondernemingsnummer: 0844.373.320
Gemiddelde klantgrootte: 100k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
What this agency does well
- Gross margin grew 3 years in a row
- Outgrew the sector median 2 years running
- Profitable in every one of the last 5 years
- Strong buffer: 11,1 months of payroll in equity
- Value-added per euro of payroll above the sector median (1,35)
- Margin per hour worked rose 3 years in a row
- Healthy working capital (current ratio 3,42)
- Equity was earned, not injected (reserves 8,9× the capital contributed)
- Comfortable cash position: 128 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,29 mln | € 1,17 mln-9,7% | € 1,18 mln+1,4% | € 1,44 mln+21,9% | € 1,71 mln+18,4% |
| EBITDA | € 305.572 | € 144.173 | € 141.081 | € 302.684 | € 444.951 |
| EBITDA margin | 23,7% | 12,4% | 11,9% | 21% | 26,1% |
| Staff | |||||
| FTE | 19,1 | 19,3+1% | 17,2-10,9% | 18,3+6,4% | 16,4-10,4% |
| Gross margin per FTE | € 67.591 | € 60.409 | € 68.728 | € 78.776 | € 104.100 |
| Payroll cost per FTE | € 46.929 | € 47.939 | € 59.103 | € 60.651 | € 70.577 |
| Balance sheet | |||||
| Equity | € 579.335 | € 657.042 | € 750.634 | € 933.356 | € 1,17 mln |
| Cash | € 444.760 | € 484.227 | € 403.150 | € 545.363 | € 407.066 |
| Liquidity ratio | 2,41 | 2,57 | 2,47 | 3,04 | 3,42 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 26/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 32 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 27 people mapped
Digital marketing is the engine: 21 of 27 profiles sit there. Within that core, Social Media, Content Marketing and Analytics stand out. A specialist, not a generalist: the expertise is narrow but deep. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 75% women
- 25% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Hybrid
- When was Hybrid founded?
- In 2016.
- Where is Hybrid located?
- In Antwerpen, Belgium.
- What is Hybrid specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Product & service design, Campaign concepts & big ideas.
- How big is Hybrid?
- Around 16 full-time equivalents (financial year 2025).
- Which sectors does Hybrid work for?
- Automotive & mobility, Construction & real estate, Finance & insurance, Retail & e-commerce, Food & beverage.
- Who are the clients of Hybrid?
- Among others AVA, X20, Aveve, Maxi Zoo, BNP, Engels, Rainpharma, Impermo.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.