Fight Club: brand & performance agency
Fight Club is een van oorsprong performance marketing bureau, dat de stap gezet heeft naar een full service aanpak voor merken.
The content of this factsheet is in Dutch.
Fight Club werkt ruim tien jaar als full-service bureau uit Mechelen. Er werken ongeveer 21 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertise is paid media (sea/social/display) en creatie & reclame. Publiek gekende klanten zijn onder meer Hulphond, Vermeulen, Odettes Lunettes en Modulyss.
Digital first full service
Fight Club is een van oorsprong performance marketing bureau, dat de stap gezet heeft naar een full service aanpak voor merken. Ze maken deel uit van de groep Customer Collective.
Ze werken veel voor omnichannel retailers; maar ook over sectoren heen voor finance & insurance, HR, Real Estate, Pharma, tot B2B. Het senior team is georganiseerd in drie clusters: performance (voor alle always-on digitale kanalen), media buying (van zowel de bekende digitale kanalen, als programmatic, DOOH en connected TV), en creative services.
Het creative team werkt op brand positioning en merkstrategie, branding, creatieve concepten en campagnes.
Ze doen dat op dit moment met een 40 VTE, waaronder:
- een sterk account team van 5
- 20-tal performance en media marketeers
- 10-tal in de creative studio.
Wat ze niet doen: development, UX, marketing automation (wordt allemaal in groep Customer Collective gezet)
Zelf omschrijven ze hun cultuur als: open, transparant, partner, respect, solidair, kennis delen.
Referentieklanten: Luikse Siroop, Whirlpool, SnowWorld, PharmaMarket, ZEB, Xandres, Luminus
Gepercipieerde concurrenten: Bossdata, Semetis, TBWA, Happiness, FamousGrey, Clicktrust, Mutant
Ondernemingsnummer: 0809.962.371
Gemiddelde klantgrootte: 60k
1× Agency of the Year
1× WebAward.beHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- + 5 older signals within 24m
What this agency does well
- Equity was earned, not injected (reserves 11,1× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,06 mln | € 2,14 mln+102,5% | € 2,37 mln+10,8% | € 2,38 mln+0,1% | € 1,59 mln-33% |
| EBITDA | € 445.201 | € 714.599 | € 380.067 | € 24.024 | € -780.062 |
| EBITDA margin | 42,1% | 33,3% | 16% | 1% | -49% |
| Staff | |||||
| FTE | 18,2 | 20,8+14,3% | 23,1+11,1% | 22,3-3,5% | 20,8-6,7% |
| Gross margin per FTE | € 58.156 | € 103.033 | € 102.786 | € 106.579 | € 76.601 |
| Payroll cost per FTE | € 27.250 | € 71.394 | € 81.862 | € 81.085 | € 79.950 |
| Balance sheet | |||||
| Equity | € 579.142 | € 1,01 mln | € 1,23 mln | € 1,17 mln | € 338.776 |
| Cash | € 637.545 | € 400.941 | € 441.718 | € 440.802 | € 177.487 |
| Liquidity ratio | 1,69 | 1,86 | 1,64 | 1,65 | 1,07 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 19/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 36 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 7 people mapped
The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A wide leadership layer: 5 of 7 steer.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 78% women
- 22% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Fight Club
- When was Fight Club founded?
- In 2009.
- Where is Fight Club located?
- In Mechelen, Belgium.
- What is Fight Club specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- How big is Fight Club?
- Around 21 full-time equivalents (financial year 2025).
- Who are the clients of Fight Club?
- Among others Luikse Siroop, Whirlpool, SnowWorld, PharmaMarket, ZEB, Xandres, Luminus.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.