deBottomline: Full Service Agency
deBottomline helpt klanten tastbare resultaten neer te zetten via communicatie.
The content of this factsheet is in Dutch.
deBottomLine is een full-service bureau met thuisbasis in Kontich. Met ongeveer 12 VTE is dit een middelgroot bureau. De focus ligt op creatie & reclame, strategie en branding & identiteit. De ervaring zit vooral in grotere kmo's in belgie. Tot de publiek bekende klanten behoren Blavier, Suzuki, Inex en Bambix.
Kernactiviteiten:
deBottomline helpt klanten tastbare resultaten neer te zetten via communicatie. De primaire rol van communicatie is volgens hen het opbouwen van vertrouwen. Hun aanpak is transparant, technologie- en platformonafhankelijk.
Soort klanten en gemiddelde klantgrootte:
Voorkeur voor grotere KMO’s met beslissingscapaciteit in België. Vermijden de top-100 adverteerders, maar willen communicatie toegankelijk maken voor iedereen.
deBottomline werkt met een team van 17 vaste medewerkers, waaronder:
- 1 Client Service Director / Partner
- 1 Client Service Director
- 1 Strategist / Partner
- 1 Strategist
- 1 Social Media Expert (organisch)
- 3 Creative Designers
- 1 Creative Director
- 1 Copywriter
- 6 Project Managers (full service)
Zelf omschreven cultuur
- Partner
- Snel & flexibel
- Helemaal mee (& uitdagend)
- Creatief
- Resultaatgericht
- Data-gedreven
Tech Stack
CMS-platformen: Webflow, Magento, HubSpot, WordPress, Umbraco, Shopify
Geen interne developmentactiviteiten
Strategische richting & toekomstplannen
- Focus op verdere groei binnen hun klantensegment, zonder exponentieel te willen schalen.
- Geen ambitie om een top-100 agency te worden; wel om kwalitatief werk te leveren binnen hun filosofie.
- Aandacht voor langetermijnrelaties en diepgaande expertise binnen hun niche.
Referentieklanten: Mercedes-Benz (Benelux, aftersales), Suzuki (en andere Astara-merken zoals MG, Isuzu, Maxus, KGM), Energie.be, Pioneer (car audio, wereldwijd), Bobbejaanland (B2B), Ariston-Group (ATAG, Ariston & ELCO), Doctena, LUKOIL, Q8Oils (B2B, wereldwijd), SENSOA, TUI, Waasland Shopping Center
Gepercipieerde concurrenten: RCA, OnlyHumans, iO, June20
Werkt complementair samen: met gespecialiseerde agencies in o.a. PR.
Inspiratie: LDV: onafhankelijk, creatief en strategisch sterk
Ondernemingsnummer: BE0502.736.647
Gemiddelde klantgrootte: 100k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Warnings active- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. Often felt in the seniority on your account.
- Loss-making year · 31 Dec 2025 · NBBA financial year closed at a loss. On its own that need not be alarming (investments, a lost client); watch for repetition.
- Late filing · 26 Aug 2024 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this; rarely alarming in itself.
What this agency does well
- Strong buffer: 9,9 months of payroll in equity
- Healthy working capital (current ratio 3,57)
- Equity was earned, not injected (reserves 38,4× the capital contributed)
- Comfortable cash position: 193 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 575.000 | € 689.000+19,8% | € 1,53 mln+121,4% | € 1,09 mln-28,5% | € 1,01 mln-7,8% |
| EBITDA | € 202.000 | € -64.000 | € 466.738 | € 96.486 | € 51.307 |
| EBITDA margin | 35,1% | -9,3% | 30,6% | 8,8% | 5,1% |
| Staff | |||||
| FTE | 8,8 | 14,0+59,1% | 15,8+12,9% | 14,7-7% | 12,2-17% |
| Gross margin per FTE | € 65.341 | € 49.214 | € 96.551 | € 74.248 | € 82.456 |
| Payroll cost per FTE | € 41.591 | € 52.786 | € 65.286 | € 63.259 | € 76.401 |
| Balance sheet | |||||
| Equity | € 504.000 | € 431.000 | € 753.727 | € 774.056 | € 770.408 |
| Cash | - | - | € 374.901 | € 353.271 | € 493.471 |
| Liquidity ratio | - | - | 2,98 | 3,58 | 3,57 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 18/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 35 services
Sector focus
Grotere KMO's in Belgie
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 12 people mapped
This team is built around client service: 7 of 12 are account & project. Within that core, Relatiebeheer and Klantbeheer stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.