What is OnlyHumans specialised in?

Brand strategy & positioning, Brand identity & design, Packaging design, Corporate communication.

How big is OnlyHumans?

Around 27 full-time equivalents (financial year 2025).

Which sectors does OnlyHumans work for?

Automotive & mobility, Finance & insurance, HR & employer branding, Retail & e-commerce, Food & beverage.

Who are the clients of OnlyHumans?

Among others Kruidvat, VLAM, Daikin.

Review: OnlyHumans

OnlyHumans bestaat sinds 1999 en profileert zich als creatief bureau uit Berchem. Er werken ongeveer 27 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod bestrijkt creatie & reclame, strategie, branding & identiteit en content & copy. De ervaring zit vooral in fmcg/consumer brands, financieel/verzekeringen, retail en automotive. Publiek gekende klanten zijn onder meer Kruidvat, VLAM en Daikin.

Awards

1× IAB MIXX Awards

1× Effie Awards Belgium

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 2,62 mln gross margin, growth +3,6% against a sector median of -0,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

OnlyHumansSector median

EBITDA margin 18,4%, sector median 21,9%. Value-added coverage 1,23 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 96.941

Median (2025) € 78.663

Against a payroll cost of € 77.971 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 59

Median (2025) € 49

44.010 hours worked, 1.630 per FTE. Against that sits € 48 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 0,6 months (median 7,7 mo). Equity in the latest year: € 99.316.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1,04 mln. Liquidity ratio 0,91: current assets cover short-term debt not in full. Solvency 3,2%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 119 days of supplier credit, sector median 85. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 24 Jun 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Registered office moved · 24 Jun 2026 · Staatsblad
The registered office relocated. Usually just a new office.
+ 6 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Comfortable cash position: 181 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 5,80 mln	€ 4,74 mln-18,2%	€ 4,37 mln-7,8%	€ 2,53 mln-42,2%	€ 2,62 mln+3,6%
EBITDA	€ 2,77 mln	€ 1,52 mln	€ 805.419	€ -310.330	€ 482.767
EBITDA margin	47,8%	32,1%	18,4%	-12,3%	18,4%
Staff
FTE	49,4	54,5+10,3%	47,1-13,6%	36,1-23,4%	27,0-25,2%
Gross margin per FTE	€ 117.311	€ 86.970	€ 92.814	€ 69.957	€ 96.941
Payroll cost per FTE	€ 59.497	€ 59.035	€ 65.399	€ 74.335	€ 77.971
Balance sheet
Equity	€ 587.260	€ 587.260	€ 587.260	€ 99.316	€ 99.316
Cash	€ 3,77 mln	€ 1,94 mln	€ 1,08 mln	€ 1,04 mln	€ 1,04 mln
Liquidity ratio	1,17	1,10	0,99	0,85	0,91

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design Packaging design

PR & Reputation

Corporate communication

Sector focus

Food & beverageRetail & e-commerce

Publicly known clients

KruidvatVLAMDaikin

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

GW

Guy Wilssens

Client Partner

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 77.971

+21% versus the median

Team composition

27,0 FTE

44% women
56% men

€ 77.971

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

37,4%

Median for this type of agency (2025): 34,5%

Inflow 2025

18,5%

5,0 FTE in, 10,1 FTE out

Net team change

-5,1 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 2 award(s)

2025

IAB MIXX Awards BronzeData/Dashboarding · “Daikin” · source ↗

2024

Effie Awards Belgium Bronze“Travailleurs exceptionnels — STIHL” · source ↗

As published by the organising award shows, collected by IKAg.