BossData: digitaal marketing agency
BossData vertaalt data-inzichten naar strategie & creatieve campagnes.
The content of this factsheet is in Dutch.
Vanuit Antwerpen werkt Boss Data sinds 2011 als performance- & mediabureau. Er werken ongeveer 27 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertises zijn paid media (sea/social/display), data & analytics, crm & marketing automation en creatie & reclame. De ervaring zit vooral in retail, e-commerce, b2b en dienstenbedrijven. Uit de publiek bekende klantenlijst: Clip Taalvakanties, Streamz, Unilin Insulation en Sleepworld.
We zijn een digitaal marketing agency dat buikgevoel achterwege laat door data-inzichten te vertalen naar strategie & creatieve campagnes, die zowel op korte termijn in sales vertalen als een sterkere merkwaarde op de lange termijn.
Klanten:
Retailers, dienstenbedrijven en webshops - die digitaal al een bepaalde maturiteit hebben, en nu klaar zijn om de volgende stap te nemen.
Zelfomschreven cultuur:
Datagedreven, Strategisch, High intensity
Team:
4 strategen
5 contentstrategen & copywriters
2 video/motion/grafisch designers
14 marketing consultants
3 tech/data/BI consultants
Referentieklanten: Streamz, Sleepworld, Het Poetsbureau, Kwantum, Standaard Boekhandel, Dockx, ERA, Smartphoto, Neuhaus
Gepercipieerde concurrenten: Semetis, OMCollective, Fightclub, Clicktrust, Ants
Partners: ZIGT (full service bureau), Dexter Agency (CRO), THECREATORS. (Wordpress development)
Inspitratie: Mark Ritson, Andrew Tindall & Byron Sharp (brand + performance); Avinash Kaushik & Simo Ahava (data & analytics)
Ondernemingsnummer: BE0839859652
Gemiddelde klantgrootte: 200k
1× IAB MIXX AwardsAs indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 4 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- + 2 older signals within 24m
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 6,7 months of payroll in equity
- Healthy working capital (current ratio 1,62)
- Comfortable cash position: 122 days of payroll
- Turnover below the median (19,9%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 941.544 | € 1,55 mln+65,1% | € 2,05 mln+32% | € 2,92 mln+42,4% | € 2,55 mln-12,6% |
| EBITDA | € 41.276 | € 73.254 | € 186.503 | € 755.555 | € 438.265 |
| EBITDA margin | 4,4% | 4,7% | 9,1% | 25,9% | 17,2% |
| Staff | |||||
| FTE | 17,5 | 26,2+49,7% | 29,3+11,8% | 27,7-5,5% | 27,1-2,2% |
| Gross margin per FTE | € 53.803 | € 59.325 | € 70.017 | € 105.467 | € 94.251 |
| Payroll cost per FTE | € 51.201 | € 56.333 | € 63.017 | € 77.852 | € 77.247 |
| Balance sheet | |||||
| Equity | € 316.515 | € 364.638 | € 452.619 | € 921.673 | € 1,17 mln |
| Cash | € 47.944 | € 278.413 | € 418.798 | € 966.652 | € 700.438 |
| Liquidity ratio | 1,47 | 1,18 | 1,40 | 1,54 | 1,62 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 04/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 31 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 29 people mapped
Digital marketing is the engine: 15 of 29 profiles sit there. Within that core, Analytics, Content Marketing and Marketingstrategie stand out. There are 4 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 40% women
- 60% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- IAB MIXX Awards SilverSearch Advertising · “Go4Jobs” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about BossData
- When was BossData founded?
- In 2011.
- Where is BossData located?
- In Antwerpen, Belgium.
- What is BossData specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.
- How big is BossData?
- Around 27 full-time equivalents (financial year 2025).
- Which sectors does BossData work for?
- Retail & e-commerce.
- Who are the clients of BossData?
- Among others Streamz, Sleepworld, Het Poetsbureau, Kwantum, Standaard Boekhandel, Dockx, ERA, Smartphoto.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.