Ants: digital marketing agency
Ants is een specialist in digitale marketing. Ze zorgen voor lead generatie en bereik via digitale kanalen: SEO/GEO, SEA, CRO, e-mail marketing, social advertising.
The content of this factsheet is in Dutch.
Ants, opgericht in 2017, is een performance- & mediabureau uit Gent. Op de loonlijst staan ongeveer 22 voltijdse equivalenten. De focus ligt op paid media (sea/social/display), seo, data & analytics en crm & marketing automation. De ervaring zit vooral in b2b en b2c.
Senioriteit
Ants is een specialist in digitale marketing. Ze zorgen voor lead generatie en bereik via digitale kanalen: SEO/SEA, CRO, e-mail marketing, social advertising. De drie pijlers waar ze op werken is acquisitie, activatie en retentie. Dat doen ze voornamelijk data gebaseerd.
Ze hebben een team van vooral senior online marketeers, op dit moment zo’n 30 VTE’s:
- 6 business unit leads, die naast digitale marketing ook de strategie ervoor verzorgen
- T-profielen in online marketing (mix van loondienst en freelance)
Wat ze niet doen: development, conceptuele creatie.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: senioriteit, kwaliteit, AI gedreven, directe communicatie, transparantie, pragmatisch, elevate each other
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 26 Sep 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Gross margin grew 4 years in a row
- Profitable in every one of the last 5 years
- Team grew (+54,5% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,40)
- Margin per hour worked rose 2 years in a row
- Equity was earned, not injected (reserves 6,4× the capital contributed)
- Comfortable cash position: 79 days of payroll
- Turnover below the median (21,7%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 68.930 | € 326.573+373,8% | € 774.645+137,2% | € 1,11 mln+43,6% | € 2,33 mln+109,7% |
| EBITDA | € 7.289 | € 105.203 | € 48.010 | € 156.691 | € 652.396 |
| EBITDA margin | 10,6% | 32,2% | 6,2% | 14,1% | 28% |
| Staff | |||||
| FTE | 1,5 | 4,4+193,3% | 11,8+168,2% | 14,3+21,2% | 22,1+54,5% |
| Gross margin per FTE | € 45.953 | € 74.221 | € 65.648 | € 77.782 | € 105.535 |
| Payroll cost per FTE | € 40.576 | € 49.996 | € 61.473 | € 66.815 | € 72.920 |
| Balance sheet | |||||
| Equity | € 129.398 | € 198.440 | € 210.654 | € 270.966 | € 591.418 |
| Cash | € 201.350 | € 428.690 | € 501.611 | € 66.591 | € 350.166 |
| Liquidity ratio | 1,26 | 1,30 | 1,06 | 0,72 | 0,96 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 15/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Retail & e-commerce
Publicly known clients
Telenet Pay, Neckermann, JIMS, SmartWithFood, Craftzing, Kom op tegen Kanker, Metaltis, Hello Health, Sterk op je Werk, Liantis, Exterioo, Colruyt Group, Perrigo Company plc, Floorify
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 23 people mapped
Digital marketing is the engine: 15 of 23 profiles sit there. Within that core, Content Marketing, Analytics and Social Media stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 47% women
- 53% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Ants
- When was Ants founded?
- In 2017.
- Where is Ants located?
- In Gent, Belgium.
- What is Ants specialised in?
- Paid social, Search advertising (SEA), SEO & GEO, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting.
- How big is Ants?
- Around 22 full-time equivalents (financial year 2025).
- Who are the clients of Ants?
- Among others Eneco, Neckermann, Universiteit Antwerpen, Liantis, Helan.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.