What is Wiseo specialised in?

Paid social, Search advertising (SEA), SEO & GEO, CRO, SEO.

Around 8 full-time equivalents (financial year 2024).

Review: Wiseo: SEO agency

Q: Who are the clients of Wiseo?

Among others Colruyt Groep, Dewaele Vastgoed, Televic, VRT, Sodexo/Pluxee, Xerius, Accent Jobs, Cebeo.

Wiseo bestaat sinds 2015 en profileert zich als performance- & mediabureau uit Assebroek. Het team telt ongeveer 8 medewerkers (VTE). De opgegeven expertise is seo en paid media (sea/social/display). De klanten komen vooral uit breed b2b/kmo en regio brugge/west-vlaanderen.

SEO authoriteit
Wiseo is een puur SEO-agency. Ze auditen en optimaliseren websites voor zoekmachines, en geven opleidingen in SEO. Het bedrijf is ontstaan uit de diepgaande SEO-kennis van zaakvoerder Frederik Vermeire. Hij schreef hierover ook een boek, geeft wekelijks advanced SEO opleidingen en heeft een SEO podcast.
Wiseo werkt liefst voor B2C A-merken die lange termijn denken.
Ze doen aan zoekwoordenonderzoek, content audit en technische analyse, en gaan op basis daarvan advies en content voor SEO van websites aanleveren. Ze worden ook veel ingezet bij migraties van websites (bij overnames of rebranding).
Dat doen ze op dit moment met een 10-tal VTE’s en een aantal freelancers:

een lead SEO en 5 SEO specialisten
1 SEO copywriter
1 SEA specialist
1 PM

Wat ze niet doen: alles wat niet SEO gebaseerd is.
Waarin ze willen groeien: verdere SEO specialisatie in verticals en branche (B2C, B2B, E-comm, Publishing, Lead gen)UX/Figma en toevoeging van een project manager.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: specialist, rechtstreeks, geen frictie.

Referentieklanten: Colruyt Groep, Dewaele Vastgoed, Televic, VRT, Sodexo/Pluxee, Xerius, Accent Jobs, Cebeo
Gepercipieerde concurrenten: Semetis, Universem, OMC
Voorbeelden: Blue Array, Re:Signal, Primelis, Happy Idiots
Werken graag complementair samen met: Wieni, Leap Forward, Glue, Only Humans, Upthrust, The Reference, Trivali, Glue, Baldwin, Coworks, Statik

Who do they see as competitors?

OMCollective Semetis Universem

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202220232024

Latest year: € 559.818 gross margin, growth -15,6% against a sector median of +5%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202220232024

WiseoSector median

EBITDA margin 5,3%, sector median 29,6%. Value-added coverage 1,06 (median 1,26). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 66.645

Median (2024) € 77.641

Against a payroll cost of € 62.997 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 36

Median (2024) € 50

15.700 hours worked, 1.869 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 2 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,3 months (median 5,2 mo). Equity in the latest year: € 57.685.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 247.510. Liquidity ratio 1,16: current assets cover short-term debt in full. Solvency 14%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 166 days of supplier credit, sector median 60. The accounts were filed 86 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Thin buffer · 31 Dec 2024 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 3 years
Team grew (+5,0% FTE in the latest year)
Comfortable cash position: 171 days of payroll
Turnover below the median (11,9%)
Invests in training (56 hours per FTE)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2022 to 2024Result, staff and balance sheet

	2022	2023	2024
Result
Gross margin	€ 577.053	€ 662.901+14,9%	€ 559.818-15,6%
EBITDA	€ 271.383	€ 309.315	€ 29.428
EBITDA margin	47%	46,7%	5,3%
Staff
FTE	7,4	8,0+8,1%	8,4+5%
Gross margin per FTE	€ 77.980	€ 82.863	€ 66.645
Payroll cost per FTE	€ 41.174	€ 44.038	€ 62.997
Balance sheet
Equity	€ 54.363	€ 54.363	€ 57.685
Cash	€ 167.064	€ 143.054	€ 247.510
Liquidity ratio	1,11	1,11	1,16

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 27/03/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO

Sector focus

Media & entertainmentReal estate & constructionHealth & pharmaRetail & e-commerceB2B services

Publicly known clients

Wit-Gele Kruis, Hydro@Home, Pluxee / Sodexo, Accent Jobs, VRT, Van Marcke, Zwembadwijs, Colruyt Group, Proximus, Dewaele, Barco, Televic, Weba, Tadaaz, Visit West-Vlaanderen

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 9 people mapped

Digital marketing is the engine: 6 of 9 profiles sit there. Within that core, SEO, SEA and Analytics stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

FV

Frederik Vermeire

SEO specialist/docent en zaakvoerder

B

Brandon

SEO Lead & SEO specialist

E

Emma

SEA specialist

I

Ian

SEO coach & SEO specialist

J

Joyce

Project coördinator

K

Kevin

SEO specialist & Technisch analist

K

Konrad

SEO specialist

L

Lauren

SEO & online marketing specialist

S

Sam

SEO specialist

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 62.997

+2% versus the median

Team composition

8,4 FTE

25% women
75% men

Training per FTE

56,1 h

Many agencies fill this field in incompletely.

€ 62.997

Median Performance- & mediabureau (2024) € 61.814All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

11,9%

Median for this type of agency (2024): 35,3%

Inflow 2024

23,8%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

202220232024

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.