Toech: pragmatische branding en communicatiestrategie
Toech is een Gents communicatiebureau, dat inzet op onderscheidende merkbelevingen en marketingstrategie.
The content of this factsheet is in Dutch.
Toech, opgericht in 2018, is een brandingbureau uit Gent. De bezetting ligt rond 4 VTE. De opgegeven expertises zijn strategie, branding & identiteit, creatie & reclame en ux/ui design. Sectorieel richt het bureau zich vooral op ambitieuze bedrijven/kmo's; regio gent.
Pragmatische branding en strategie
Toech is een Gents communicatiebureau, dat inzet op onderscheidende merkbelevingen en marketingstrategie. Ze branden en rebranden merken, vanuit een strategische maar zeer praktische benadering. Alles wat ze doen moet onmiddellijk tactisch kunnen vertaald worden en rechtstreekse impact hebben voor hun klant.
Dat doen ze met een 6-tal VTE in deze expertises:
- 2 designers
- 1 content marketeer/copywriter
- 1 digitale marketeer
- 1 marketing strateeg (Michael)
- 1 creatief directeur (Hanne)
Je voelt het DNA van de twee oprichters doorheen het bedrijf. Hanne brengt merk-creativiteit binnen, en de capaciteit om een merk in alle vormen te vertalen. (Met een specifieke voorliefde voor fysieke dragers, én een uitzonderlijke capaciteit voor infografieken.) Michael behoudt het marketing-strategische overzicht met focus op de pragmatische toepassing.
Ze werken voor een mix van KMO’s en meer corporate klanten; vooral in brand trajecten en het uitdragen van het merk. Ze hebben zeer trouwe klanten.
Wat ze niet doen: development van complexe sites, complexe performance marketing, influencer marketing
Waar ze verder in willen groeien: motion design.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: extreem betrokken, daadkrachtig, pragmatisch.
Tech stack: Drupal (via freelancer)
Referentieklanten: Fluxys, Port of Antwerp, Sport Vlaanderen, Recticel, Assa Abloy, ...
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Low value-added coverage · 31 Dec 2024 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- EBITDA margin above the sector median (42,7%)
- Strong buffer: 22,9 months of payroll in equity
- Stable team (no meaningful FTE loss)
- Value-added per euro of payroll above the sector median (1,76)
- Healthy working capital (current ratio 1,84)
- Equity was earned, not injected (reserves 22,1× the capital contributed)
- Comfortable cash position: 215 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 206.050 | € 274.948+33,4% | € 377.732+37,4% | € 206.665-45,3% | € 397.988+92,6% |
| EBITDA | € 49.445 | € 49.725 | € 148.328 | € 6.277 | € 170.036 |
| EBITDA margin | 24% | 18,1% | 39,3% | 3% | 42,7% |
| Staff | |||||
| FTE | 3,8 | 5,2+36,8% | 4,4-15,4% | 4,1-6,8% | 4,10% |
| Gross margin per FTE | € 54.224 | € 52.875 | € 85.848 | € 50.406 | € 97.070 |
| Payroll cost per FTE | € 41.212 | € 43.265 | € 52.108 | € 47.793 | € 54.824 |
| Balance sheet | |||||
| Equity | € 269.998 | € 262.631 | € 373.605 | € 333.406 | € 429.009 |
| Cash | € 259.922 | € 274.878 | € 133.935 | € 123.322 | € 132.208 |
| Liquidity ratio | 2,84 | 1,25 | 1,95 | 1,45 | 1,84 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 20/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Fluxys, Heran Partners, AMNorman, Chronion, Dendooven, XEOS, Port of Antwerp-Bruges, ZorgConnect, Vlaams Oogfonds, Huø, Recticel, mo-vis, AUGent, Instituut Tropische Geneeskunde, Sport Vlaanderen
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 8 people mapped
The heart of this team is creative: 5 of 8 profiles are makers. Within that core, Design, Fotografie and Motion stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 65% women
- 35% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Toech
- When was Toech founded?
- In 2018.
- Where is Toech located?
- In Gent, Belgium.
- What is Toech specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Website strategy & UX.
- How big is Toech?
- Around 4 full-time equivalents (financial year 2025).
- Who are the clients of Toech?
- Among others Fluxys, Port of Antwerp, Sport Vlaanderen, Recticel, Assa Abloy, ....
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.