Dift
The content of this factsheet is in Dutch.
Dift is een brandingbureau met thuisbasis in Gent. Op de loonlijst staan ongeveer 9 voltijdse equivalenten. De focus ligt op strategie, branding & identiteit, creatie & reclame en video & productie. Het zwaartepunt ligt bij opdrachtgevers uit merken breed; creative activism / purpose-gedreven merken.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
What this agency does well
- Margin per hour worked rose 2 years in a row
- Comfortable cash position: 68 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2021 to 2023Result, staff and balance sheet
| 2021 | 2022 | 2023 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 667.156 | € 513.157-23,1% | € 515.541+0,5% |
| EBITDA | € 41.405 | € 16.518 | € 31.734 |
| EBITDA margin | 6,2% | 3,2% | 6,2% |
| Staff | |||
| FTE | 9,0 | 10,1+12,2% | 8,8-12,9% |
| Gross margin per FTE | € 74.128 | € 50.808 | € 58.584 |
| Payroll cost per FTE | € 63.788 | € 49.092 | € 52.076 |
| Balance sheet | |||
| Equity | € 31.935 | € 33.034 | € 32.079 |
| Cash | € 34.380 | € 48.651 | € 85.465 |
| Liquidity ratio | 1,01 | 1,06 | 1,09 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2023, filed on 15/05/2024. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.
What the agency actually does 12 services
Sector focus
Publicly known clients
Nationaal Crisiscentrum, Stad Gent, Industriemuseum Gent, Quares Student Housing, De Energiecentrale, Farys, Huis Van Alijn, IKEA, Lidl, De Lijn, Gemeente Oostkamp, Gemeente Asse, LUCA School of Arts, Ziekenhuis Geel, Stad Kortrijk
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 28 people mapped
The heart of this team is creative: 11 of 28 profiles are makers. Within that core, Design, Copywriting and Art Direction stand out. There are 4 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 43% women
- 57% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2022: in 2023 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2023. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.
Frequently asked questions about Dift
- Where is Dift located?
- In Gent, Belgium.
- What is Dift specialised in?
- Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution.
- How big is Dift?
- Around 9 full-time equivalents (financial year 2023).
- Who are the clients of Dift?
- Among others Nationaal Crisiscentrum, Stad Gent, Industriemuseum Gent, Quares Student Housing, De Energiecentrale, Farys, Huis Van Alijn, IKEA, Lidl, De Lijn, Gemeente Oostkamp, Gemeente Asse, LUCA School of Arts, Ziekenhuis Geel, Stad Kortrijk.
Figures from the annual accounts up to financial year 2023. Company details checked against the CBE register on 2026-10-13.