Billie Bonkers
The content of this factsheet is in Dutch.
Vanuit Gent werkt Billie Bonkers sinds 1983 als creatief bureau. Op de loonlijst staan ongeveer 24 voltijdse equivalenten. De focus ligt op creatie & reclame, strategie, branding & identiteit en pr & communicatie. De klanten komen vooral uit overheid en publieke sector, mobiliteit/infrastructuur, zorg en non-profit.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 14 Jan 2026 · StaatsbladThe registered office relocated. Usually just a new office.
- Board change · 25 Jul 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Two consecutive loss-making years · 31 Dec 2024 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- + 1 older signals within 24m
What this agency does well
- Gross margin grew 4 years in a row
- Strong buffer: 7,9 months of payroll in equity
- Team grew (+2,6% FTE in the latest year)
- Margin per hour worked rose 4 years in a row
- Healthy working capital (current ratio 1,41)
- Equity was earned, not injected (reserves 3,1× the capital contributed)
- Comfortable cash position: 150 days of payroll
- Turnover below the median (26,1%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,19 mln | € 1,47 mln+23,9% | € 1,48 mln+0,7% | € 1,61 mln+8,6% | € 1,81 mln+12,5% |
| EBITDA | € 96.070 | € 148.437 | € 15.543 | € -311.372 | € 149.158 |
| EBITDA margin | 8,1% | 10,1% | 1% | -19,3% | 8,2% |
| Staff | |||||
| FTE | 17,9 | 21,6+20,7% | 20,0-7,4% | 23,2+16% | 23,8+2,6% |
| Gross margin per FTE | € 66.357 | € 68.123 | € 74.084 | € 69.375 | € 76.064 |
| Payroll cost per FTE | € 53.354 | € 54.134 | € 63.264 | € 66.520 | € 62.942 |
| Balance sheet | |||||
| Equity | € 458.036 | € 531.383 | € 504.618 | € 1,05 mln | € 1,09 mln |
| Cash | € 142.661 | € 248.300 | € 671.351 | € 374.572 | € 615.263 |
| Liquidity ratio | 1,40 | 1,38 | 1,60 | 1,17 | 1,41 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 14/04/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 31 services
Sector focus
Publicly known clients
Nationaal Crisiscentrum, Huis+ (De Energiecentrale), Abby, Stad Gent, Industriemuseum Gent, Quares Student Housing, Farys, Huis van Alijn, IKEA, Lidl, De Lijn, LUCA School of Arts, Join For Water, Gemeente Oostkamp, G-sport Vlaanderen
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 28 people mapped
The heart of this team is creative: 11 of 28 profiles are makers. Within that core, Design, Copywriting and Art Direction stand out. There are 4 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 60% women
- 41% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Billie Bonkers
- When was Billie Bonkers founded?
- In 1983.
- Where is Billie Bonkers located?
- In Gent, Belgium.
- What is Billie Bonkers specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas.
- How big is Billie Bonkers?
- Around 24 full-time equivalents (financial year 2025).
- Which sectors does Billie Bonkers work for?
- Automotive & mobility, Construction & real estate, Energy & environment, Public sector & non-profit, Healthcare & pharma.
- Who are the clients of Billie Bonkers?
- Among others Nationaal Crisiscentrum, Huis+ (De Energiecentrale), Abby, Stad Gent, Industriemuseum Gent, Quares Student Housing, Farys, Huis van Alijn, IKEA, Lidl, De Lijn, LUCA School of Arts, Join For Water, Gemeente Oostkamp, G-sport Vlaanderen.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.