Around 11 full-time equivalents (financial year 2025).

Which sectors does SKINN work for?

HR & employer branding, Interior & design, Public sector & non-profit, Retail & e-commerce.

Review: SKINN: branding agency

Q: What is SKINN specialised in?

Brand strategy & positioning, Brand identity & design, Design systems & brand guidelines, Packaging design, Content strategy & editorial, Copywriting & long-form content.

Q: Who are the clients of SKINN?

Among others Umicore, Concertgebouw Brugge, Stad Antwerpen, Knokke-Heist, Unilin, TVH, Mermet, Hogent.

Skinn is een brandingbureau uit Brugge, actief sinds 2006. Op de loonlijst staan ongeveer 11 voltijdse equivalenten. Het aanbod bestrijkt strategie, branding & identiteit en ux/ui design. De ervaring zit vooral in gevestigde bedrijven, retail/consumentenmerken, hr en overheid/steden.

Gidsen in het proces
SKINN is een strategisch design agency met een focus op branding. Ze helpen premium merken te (her)positioneren, definiëren of optimaliseren. Vertrekkend vanuit het strategisch fundament van het merk, werken ze de (re)branding uit en helpen die uitrollen. Dat doen ze liefst voor middelgrote en grote KMO’s, overheden en (inter)nationale corporates.
Het team is gespecialiseerd in de procesbegeleiding en de ontwikkeling van zo’n merk, én is uitvoerend sterk.
SKINN werkt met een team van 40-tal VTE, waaronder:

9-tal account managers
5 merkstrategen
2 motion designers, 1 3D artist, 1 copywriter, 2 front-end developers, 1 digital designer
13-tal brand designers
2 creative directors, 1 chief creative officer
1 Marketing Manager, 1 Finance & Payroll Officer, 1 IT Officer en 1 Management Assistant.

Wat ze niet doen: events, advertising.

Referentieklanten: Umicore, Concertgebouw Brugge, Stad Antwerpen, Knokke-Heist, Unilin, TVH, Mermet, Hogent, Ergosleep, Tadaaz, CD&V, Cras, CIB, Spotto, Baunat, Valquère, Bavet, Ariad, Belcolade, Clarysse, Manutti, …
Gepercipieerde concurrenten: Base Design, Maister, Mutant, Today, Verve, Studio Dumbar, TBWA, BBDO
Tech stack: Craft CMS
Voorbeelden: Ragged Edge, Koto Studio, Wolff Olins, Saffron
Ondernemingsnummer: 0882.998.324
Gemiddelde klantgrootte: 70k

Who do they see as competitors?

Base Design BBDO Maister Mutant TBWA Today

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 1,21 mln gross margin, growth -25,4% against a sector median of +2,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

SkinnSector median

EBITDA margin 19,8%, sector median 28%. Value-added coverage 1,25 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 106.112

Median (2024) € 78.994

Against a payroll cost of € 83.118 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 64

Median (2024) € 47

19.031 hours worked, 1.669 per FTE. Against that sits € 50 of payroll cost per hour worked, leaving € 14 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,7 months (median 8,3 mo). Equity in the latest year: € 290.735.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 311.640. Liquidity ratio 1,23: current assets cover short-term debt in full. Solvency 21,1%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 29 days of supplier credit, sector median 74. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Board change · 2 Sep 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,23)
Equity was earned, not injected (reserves 14,3× the capital contributed)
Comfortable cash position: 120 days of payroll
Turnover below the median (32,5%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 2,27 mln	€ 2,88 mln+27,1%	€ 2,81 mln-2,4%	€ 1,62 mln-42,3%	€ 1,21 mln-25,4%
EBITDA	€ 200.013	€ -8.233	€ 340.184	€ 100.799	€ 239.581
EBITDA margin	8,8%	-0,3%	12,1%	6,2%	19,8%
Staff
FTE	34,5	33,5-2,9%	28,9-13,7%	18,8-34,9%	11,4-39,4%
Gross margin per FTE	€ 65.712	€ 86.018	€ 97.343	€ 86.299	€ 106.112
Payroll cost per FTE	€ 58.045	€ 85.567	€ 84.392	€ 78.447	€ 83.118
Balance sheet
Equity	€ 331.089	€ 121.155	€ 258.478	€ 279.584	€ 290.735
Cash	€ 151.595	€ 296.803	€ 137.042	€ 310.644	€ 311.640
Liquidity ratio	1,19	1,04	1,15	1,18	1,23

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 14 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design Design systems & brand guidelines Packaging design

Content & Production

Content strategy & editorial Copywriting & long-form content Photography Social-native content Video production

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content

Digital Experience & Tech

SEO & GEO Website development

Sector focus

Public sector & governmentFood & beverageFashion & lifestyleReal estate & constructionB2B services

Publicly known clients

Genk, Accent, DOX, The Mocktail Club, Valquère, Knokke-Heist, Ergosleep, Concertgebouw Brugge, Bavet, Clarysse, Lolaliza, Belcolade, Eastpak, TVH, HOGENT

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 21 people mapped

A broad team with no clear centre of gravity — creative, development and account & project carry roughly equal weight. There are 2 strategists around — expect thinking first, pixels second.

B

Bob

Imagery Director

K

Kurt

Founder & Chief Creative Officer

M

Matty

Creative Director

R

Ruth

Chief Executive Officer

C

Charlotte

Client Service Manager

C

Céline

Project Manager

E

Eliza

Brand Strategist

F

Fre

Brand Designer

H

Hans

Digital Developer

K

Kasper

Digital Developer

K

Kim

Finance & Payroll Officer

K

Kris

Brand & Digital Designer

M

Matthijs

Head of Development

M

Milou

Executive Operations Assistant

N

Nastia

Marketing & PR manager

N

Nico

Business Strategist

O

Olivier

Head of Spaces

S

Sabrina

Brand Designer

T

Thomas

Digital Developer

T

Tom

Head of Development

V

Vero

Brand & Motion Designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 83.118

+45% versus the median

Team composition

11,4 FTE

37% women
63% men

€ 83.118

Median Brandingbureau (2024) € 57.393All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

32,5%

Median for this type of agency (2024): 33,9%

Inflow 2025

8,8%

1,0 FTE in, 3,7 FTE out

Net team change

-2,7 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.