com&co: contentbureau voor b2b
com&co is een contentbureau voor b2b-organisaties. Ze zijn actief in leadgeneratie, employer branding, interne communicatie, corporate communicatie en duurzaamheidscommunicatie.
The content of this factsheet is in Dutch.
com&co is een contentbureau met thuisbasis in Gent, opgericht in 1996. Met ongeveer 25 VTE is dit een groot bureau. De opgegeven expertises zijn content & copy, pr & communicatie en employer branding. Het zwaartepunt ligt bij opdrachtgevers uit b2b-bedrijven, corporate, tech en industrie.
Focus op de inhoud
com&co is een contentbureau voor b2b-organisaties. Ze zijn actief in vijf expertisedomeinen: leadgeneratie, employer branding, interne communicatie, corporate communicatie en duurzaamheidscommunicatie.
Hun klanten zijn b2b-organisaties, voornamelijk in deze 4 clusters: IT & tech, federaties, diensten en industrie. Voor deze klanten gieten ze complexe zaken graag in duidelijke verhalen.
Dat doen ze op dit moment met een 36 VTE’s in voornamelijk deze expertises:
- 4 accountmanagers en 1 project manager
- 3 b2b-strategen
- 10 mensen in de creatieve studio (concept, art direction, design, video, creative lead)
- 11 contentmanagers (waarvan 1 sustainability lead)
- 4 copywriters
- 1 performance marketing coordinator
Vertrekkend vanuit een contentstrategie (en bijhorende positionering) werken ze langlopende contentprogramma’s en doelgerichte contentcampagnes uit. Die maken ze ‘buitengewoon relevant’: inhoudelijk helder én onderscheidend. Gegroeid vanuit copywriting en contentcreatie, zijn ze de voorbije jaren vooral geëvolueerd naar meer advies, strategie en creativiteit.
Wat ze niet doen: web development, business-strategie, service design.
Waarin ze willen groeien: verder versterken van de creatieve studio (en dan vooral video), performance marketing.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: extreem betrokken, focus op de inhoud, open en vlak, iedereen customer facing.
Referentieklanten: delaware, Teamleader, Agoria, Barco, SD Worx
Grote voorbeelden: Velocity Partners, Zandbeek, Refine Labs
Gepercipieerde concurrenten: Head Office, BBC, The Fat Lady, Propaganda, Upthrust, Mediaforta
Werken graag complementair samen met: Labelnone, Esign, ChocolateJesus
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Board change · 15 Jan 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Outgrew the sector median 2 years running
- Profitable in every one of the last 5 years
- Value-added per euro of payroll above the sector median (1,23)
- Healthy working capital (current ratio 1,54)
- Equity was earned, not injected (reserves 33,4× the capital contributed)
- Comfortable cash position: 72 days of payroll
- Turnover below the median (31,8%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 2,22 mln | € 2,21 mln-0,4% | € 1,92 mln-13,1% | € 2,66 mln+38,1% | € 2,28 mln-14,1% |
| EBITDA | € 920.395 | € 632.682 | € 228.912 | € 838.644 | € 417.248 |
| EBITDA margin | 41,4% | 28,6% | 11,9% | 31,5% | 18,3% |
| Staff | |||||
| FTE | 22,3 | 25,1+12,6% | 26,1+4% | 25,5-2,3% | 24,5-3,9% |
| Gross margin per FTE | € 99.709 | € 88.209 | € 73.746 | € 104.252 | € 93.160 |
| Payroll cost per FTE | € 58.355 | € 62.926 | € 64.428 | € 70.735 | € 75.407 |
| Balance sheet | |||||
| Equity | € 632.159 | € 912.857 | € 785.847 | € 1,36 mln | € 723.541 |
| Cash | € 433.572 | € 348.140 | € 468.646 | € 441.765 | € 363.216 |
| Liquidity ratio | 1,60 | 1,84 | 1,93 | 4,04 | 1,54 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 15/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 20 services
Sector focus
Publicly known clients
Voka Oost-Vlaanderen, Teamleader, Duvel Moortgat, Cavell, Deltalight, EasyPost, Randstad Group, Circet Benelux, Fluvius, Atlas, Cegeka, Barco, Kinepolis, Agoria, Solina
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 26 people mapped
Strategy weighs heavily here: 10 of 26 are strategists. Within that core, Content Marketing, Copywriting and Contentstrategie stand out.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 41% women
- 59% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about com&co
- When was com&co founded?
- In 1996.
- Where is com&co located?
- In Gent, Belgium.
- What is com&co specialised in?
- Brand strategy & positioning, Customer & audience strategy, Storytelling & narrative, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content.
- How big is com&co?
- Around 25 full-time equivalents (financial year 2025).
- Which sectors does com&co work for?
- HR & employer branding, Industry & manufacturing, Technology & software.
- Who are the clients of com&co?
- Among others delaware, Teamleader, Agoria, Barco, SD Worx.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.