How big is Mediaforta?

Around 4 full-time equivalents (financial year 2025).

Review: Mediaforta

Q: What is Mediaforta specialised in?

Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production, Social-native content.

Q: Who are the clients of Mediaforta?

Among others thyssenkrupp, Cegeka, Asap, Luminus, Van Marcke, Colruyt Group.

Vanuit Lubbeek werkt Mediaforta sinds 2001 als contentbureau. Op de loonlijst staan ongeveer 4 voltijdse equivalenten. Het bureau is toegespitst op content & copy. Uit de publiek bekende klantenlijst: thyssenkrupp, Cegeka, Asap en Luminus.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 199.962 gross margin, growth -28,5% against a sector median of -2,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

MediafortaSector median

EBITDA margin 9,3%, sector median 24,2%. Value-added coverage 1,10 (median 1,28). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 55.545

Median (2024) € 78.822

Against a payroll cost of € 49.972 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 34

Median (2024) € 50

5.860 hours worked, 1.628 per FTE. Against that sits € 31 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 30,9 months (median 7,3 mo). Equity in the latest year: € 462.592.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 33.281. Liquidity ratio 5,15: current assets cover short-term debt in full. Solvency 80,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 76 days of supplier credit, sector median 65. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Strong buffer: 30,9 months of payroll in equity
Team grew (+9,1% FTE in the latest year)
Healthy working capital (current ratio 5,15)
Equity was earned, not injected (reserves 9,1× the capital contributed)
Comfortable cash position: 68 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 358.718	€ 373.294+4,1%	€ 254.049-31,9%	€ 279.683+10,1%	€ 199.962-28,5%
EBITDA	€ 209.046	€ 236.067	€ 60.509	€ 135.827	€ 18.680
EBITDA margin	58,3%	63,2%	23,8%	48,6%	9,3%
Staff
FTE	3,9	3,8-2,6%	4,8+26,3%	3,3-31,3%	3,6+9,1%
Gross margin per FTE	€ 91.979	€ 98.235	€ 52.927	€ 84.752	€ 55.545
Payroll cost per FTE	€ 38.176	€ 36.021	€ 40.036	€ 43.318	€ 49.972
Balance sheet
Equity	€ 494.915	€ 612.792	€ 613.434	€ 584.465	€ 462.592
Cash	€ 233.279	€ 226.275	€ 35.047	€ 48.824	€ 33.281
Liquidity ratio	5,51	4,53	6,45	7,31	5,15

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 15 services

Content & Production

Audio & podcasts Content strategy & editorial Copywriting & long-form content Photography Print & AV production Social-native content Translations & localisation Video production

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

CRM, Email & Loyalty

Email marketing Marketing automation

PR & Reputation

Corporate communication

Employer Brand & Internal

Internal communication

Sector focus

Technology & softwareEnergy & utilitiesB2B servicesReal estate & constructionRetail & e-commerce

Publicly known clients

thyssenkruppCegekaAsapLuminusVan MarckeColruyt Group

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 20 people mapped

The heart of this team is creative: 16 of 20 profiles are makers. Within that core, Copywriting, Video and UX/UI Design stand out. One strategist on board — enough to hold the direction, not to fill meetings.

A

Amber

Vertaler

A

Anders

Technical writer

C

Claude

Vertaler NL/FR

E

Elenita

Social media manager

E

Emely

Copywriter

E

Emma

Videoreporter

E

Enrico

Eindredacteur

E

Evi

Copywriter

G

Geert

Financieel copywriter

G

Gerlinde

Vertaler NL/DE

I

Isabelle

Vertaalster

I

Ive

Copywriter & vertaler

J

Jason

Copywriter

L

Lauren

Copywriter

L

Leander

Contentmarketeer

L

Liesbeth

UX writer

M

Manuel

SEO copywriter

M

Maria

Contenstrateeg

N

Nobel

Grafisch designer

V

Valerie

Vertaler NL/ENG

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 49.972

-17% versus the median

Team composition

3,6 FTE

62% women
39% men

€ 49.972

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

61,1%

Median for this type of agency (2024): 55,1%

Inflow 2025

55,6%

2,0 FTE in, 2,2 FTE out

Net team change

-0,2 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.