What is BBC specialised in?

Brand strategy & positioning, Customer value propositions & business development, Brand identity & design, Design systems & brand guidelines, Storytelling & narrative, Campaign concepts & big ideas.

Around 49 full-time equivalents (financial year 2025).

Which sectors does BBC work for?

Construction & real estate, Industry & manufacturing, Logistics & transport, Technology & software, Healthcare & pharma.

Review: BBC

Q: Who are the clients of BBC?

Among others Chemelex, Niko, Volvo Trucks, Crestron, Thermo King, Prismax, Phoenix Contact, Xeikon.

Vanuit Mechelen werkt BBC sinds 1983 als creatief bureau. Op de loonlijst staan ongeveer 49 voltijdse equivalenten. Ze werken rond creatie & reclame, strategie en branding & identiteit. Uit de publiek bekende klantenlijst: Chemelex, Niko, Volvo Trucks en Crestron.

Partnerships

HubSpot GoldMeta Partner

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 4,10 mln gross margin, growth -21,7% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

BBCSector median

EBITDA margin 7,6%, sector median 21,9%. Value-added coverage 1,08 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 83.882

Median (2025) € 78.663

Against a payroll cost of € 77.355 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 51

Median (2025) € 49

79.871 hours worked, 1.633 per FTE. Against that sits € 47 of payroll cost per hour worked, leaving € 4 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,9 months (median 7,7 mo). Equity in the latest year: € 1,22 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 497.741. Liquidity ratio 1,26: current assets cover short-term debt in full. Solvency 30,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 11 days of supplier credit, sector median 85. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Healthy working capital (current ratio 1,26)
Turnover below the median (32,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 3,01 mln	€ 3,47 mln+15,4%	€ 5,24 mln+51%	€ 5,24 mln-0,1%	€ 4,10 mln-21,7%
EBITDA	€ 347.427	€ 433.996	€ 313.045	€ 315.814	€ 311.474
EBITDA margin	11,6%	12,5%	6%	6%	7,6%
Staff
FTE	39,7	44,2+11,3%	52,2+18,1%	51,7-1%	48,9-5,4%
Gross margin per FTE	€ 75.722	€ 78.476	€ 100.362	€ 101.268	€ 83.882
Payroll cost per FTE	€ 66.937	€ 68.627	€ 78.652	€ 76.162	€ 77.355
Balance sheet
Equity	€ 1,19 mln	€ 1,20 mln	€ 1,20 mln	€ 1,21 mln	€ 1,22 mln
Cash	€ 543.999	€ 263.798	€ 325.989	€ 631.876	€ 497.741
Liquidity ratio	1,28	1,18	1,18	1,21	1,26

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 31 services

Strategy & Insights

Brand strategy & positioning Customer value propositions & business development

Branding & Design

Brand identity & design Design systems & brand guidelines Storytelling & narrative

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Creative adaptation & versioning

Content & Production

Content strategy & editorial Copywriting & long-form content Photography Print & AV production Social-native content Translations & localisation Video production

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO Website development Website management & maintenance Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Email marketing Marketing automation

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Sponsorship & partnerships

Sector focus

Automotive & mobilityTechnology & softwareB2B servicesEnergy & utilitiesReal estate & construction

Publicly known clients

ChemelexNikoVolvo TrucksCrestronThermo KingPrismaxPhoenix ContactXeikon

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

This is first a build crew — 4 of 8 are developers. Within that core, Full Stack, Frontend and Backend stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

DJ

Dieter Jaspers

Director of Technology & AI

AF

Aleksandra Frydrych

Digital Project Manager

DJ

Darryl Jansen

Creative Developer

MM

Mathias Montini

Digital Project Manager

MV

Maxim Van der Veken

UX/UI Designer

ND

Nathalie De Sitter

Solutions Engineer

NJ

Nicolas Jaenen

Expert Developer

YF

Yannic Fréson

Developer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 77.355

+20% versus the median

Team composition

48,9 FTE

53% women
47% men

€ 77.355

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

32,9%

Median for this type of agency (2025): 34,5%

Inflow 2025

24,3%

11,9 FTE in, 16,1 FTE out

Net team change

-4,2 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Official partnerships 2 badge(s)

HubSpot: Gold1 of 28 Belgian partners in the IKAg database.

Meta: Partner1 of 4 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.