What is ALDRIN specialised in?

Paid social, Search advertising (SEA), Website development, Digital marketing, Online marketing, SEA.

Around 4 full-time equivalents (financial year 2025).

Review: ALDRIN: digital agency

Q: Who are the clients of ALDRIN?

Among others Cambier De Nil, De Boer & Partners, De Meester, Immo Da Vinci, Victoire, Homixx, Malines Group, Immo BiS.

Aldrin bestaat sinds 2014 en profileert zich als digitaal bureau (web & platform) uit Antwerpen. Met ongeveer 4 VTE is dit een klein bureau. De opgegeven expertise is webdevelopment en paid media (sea/social/display). Sectorieel richt het bureau zich vooral op vastgoed / immo (kernfocus) en vlaanderen.

Bij ALDRIN helpen we vastgoedmakelaars en projectontwikkelaars groeien met slimme marketing en sterke websites op maat. We bouwen digitale platforms die mooi ogen, technisch betrouwbaar zijn en perfect aansluiten op de vastgoedsoftware van onze klanten.Ons doel is eenvoudig: meer zichtbaarheid, meer leads en een merk dat blijft hangen.Met onze jarenlange ervaring in vastgoedcommunicatie weten we wat werkt in deze sector.Van merkstrategie en campagnes tot content, drukwerk en online conversie — wij zorgen dat alles klopt, zodat jij je kan focussen op wat echt telt: vastgoed verkopen.
Klanten:
Wij werken het liefst voor vastgoedmakelaars, projectontwikkelaars en bedrijven die actief zijn in of rond vastgoed.Dat kan gaan van startende kantoren tot gevestigde namen, van bouwpromotoren tot interieurarchitecten of technische diensten binnen de sector.Onze klanten kiezen voor ons omdat ze maatwerk en meedenken waarderen — geen losse opdrachten, maar een duurzame samenwerking waarin wij hun vaste marketingpartner zijn.
Zelfomschreven cultuur:
Resultaatgericht, betrokken, flexibel, innovatief, betrouwbaar, strategisch, menselijk, toekomstgericht, oplossingsgericht, kwalitatief, bereikbaar.
Team:
We werken alles in-house uit: van branding, logo- en huisstijlontwerp tot design, frontend- en backend-development, copywriting, digitale marketing en strategie.Een klein team dat snel schakelt, elkaar goed aanvoelt en grote impact maakt.

Referentieklanten: Cambier De Nil, De Boer & Partners, De Meester, Immo Da Vinci, Victoire, Homixx, Malines Group, Immo BiS, Quares, Compagnie Het Zoute, DG Real Estate, Aceg, Spoq, Dirk De Groof, Jade Synergies, Yally, Allure Real Estate, Cum Laude, Immo Point, Bermaso, ...
Tech Stack: Symfony / Sonata, Webflow, Prestashop, Drupal, Shopify, Odoo, Wordpress
Gepercipieerde concurrenten: Hooox, Dynamate, FW4, Gabari, Amai Immo, Bureau Blanc, Esign, Thys Communicatie, Hands, Webhero en Plug
Partners: Android
Inspiratie: Studio Rotate (Londen), Ueno, DEPT en Build
Ondernemingsnummer: BE 0564.844.262
Gemiddelde klantgrootte: 15k

Who do they see as competitors?

Esign Gabari Hands Hooox Plug Thys Communicatie Webhero

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 338.864 gross margin, growth -18% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

AldrinSector median

EBITDA margin 20,2%, sector median 20,7%. Value-added coverage 1,26 (median 1,18).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 80.682

Median (2024) € 74.646

Against a payroll cost of € 63.359 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 48

Median (2024) € 46

7.023 hours worked, 1.672 per FTE. Against that sits € 38 of payroll cost per hour worked, leaving € 10 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 0,1 months (median 4,9 mo). Equity in the latest year: € 1.819.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 59.212. Liquidity ratio 0,55: current assets cover short-term debt not in full. Solvency 0,3%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 195 days of supplier credit, sector median 47. The accounts were filed 111 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Board change · 22 Nov 2024 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Value-added per euro of payroll above the sector median (1,26)
Comfortable cash position: 81 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 510.973	€ 553.217+8,3%	€ 633.304+14,5%	€ 413.419-34,7%	€ 338.864-18%
EBITDA	€ 107.588	€ 30.798	€ 67.131	€ -65.842	€ 68.593
EBITDA margin	21,1%	5,6%	10,6%	-15,9%	20,2%
Staff
FTE	4,8	10,2+112,5%	9,6-5,9%	7,9-17,7%	4,2-46,8%
Gross margin per FTE	€ 106.453	€ 54.237	€ 65.969	€ 52.332	€ 80.682
Payroll cost per FTE	€ 83.168	€ 65.001	€ 58.713	€ 58.914	€ 63.359
Balance sheet
Equity	€ 83.892	€ 84.808	€ 87.088	€ -34.149	€ 1.819
Cash	€ 87.586	€ 79.487	€ 81.230	€ 81.644	€ 59.212
Liquidity ratio	0,83	0,76	0,73	0,50	0,55

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 21/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

Website development

Sector focus

Real estate & constructionEnergy & utilities

Publicly known clients

Dermul, de Fooz, Immo Da Vinci, Bermaso, Malines Group, Yally, Jade Synergies, Walls Vastgoedmakelaars, Immo Point Network, Reves Vastgoed, Compagnie Het Zoute, Ilumnia, Allure Real Estate, DGI, Homixx Vastgoed

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 63.359

+6% versus the median

Team composition

4,2 FTE

7% women
93% men

€ 63.359

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

47,6%

Median for this type of agency (2024): 29,3%

Inflow 2025

/

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.