Plug: branding agency
Plug combineert grafisch ontwerp, marketing en webdesign tot één sterk geheel.
The content of this factsheet is in Dutch.
Sinds 2003 is Plug actief als brandingbureau uit Roeselare. Het team telt ongeveer 14 medewerkers (VTE). De focus ligt op strategie, branding & identiteit, creatie & reclame en webdevelopment. Sectorieel richt het bureau zich vooral op west-vlaamse kmo's: vastgoed, interieur, retail en bouw.
Bij Plug helpen we bedrijven groeien. We combineren grafisch ontwerp, marketing en webdesign tot één sterk geheel. Of je nu wil starten met een nieuwe identiteit, je website wil verbeteren of je merk bekender wil maken, bij Plug vind je alles onder één dak. We begeleiden je van begin tot eind, of stappen specifiek in waar jij ons nodig hebt. We luisteren, denken mee en vertalen marketingdoelen naar concrete resultaten, waarbij we elk merkverhaal vormgeven met impact.
Klanten
Onze klanten variëren in grootte naargelang de sector: in bouw- en industrieprojecten werken we meestal met bedrijven vanaf ongeveer 50 medewerkers. We werken het vaakst voor bouw & interieur, gevolgd door vastgoed, projectontwikkeling & immo, daarna mode en food, en in kleinere mate voor medisch & plastisch en industrie. De focus van ons bureau ligt duidelijk op B2B-klanten, zowel in aanpak als in omzetaandeel, al bedienen we in aantal projecten ook een relevante B2C-groep.
Zelfomschreven cultuur:
Strategisch scherp, creatief met smaak, kwaliteitsgedreven, verfijnd en esthetisch, persoonlijk betrokken, rechttoe-rechtaan, betrouwbaar, en rimpelloos in samenwerking.
Team
1 zaakvoerder (die ook sales doet)
1 operations manager
1 sales
2 intern accounts
1 administratie/boekhouding
5 grafische vormgevers
2 webdevelopers
1 performance marketeer
Referentieklanten: Flandrien Kaas, Cobefa Concrete, Beheyt Jewels, RAFF Plastics, Unibra Real Estate, Versluys, Hartcentrum AZ Delta, Skinject Clinic
Tech stack: Kirby, PHP, HTML,Javascript, Sass
Ondernemingsnummer: BE0480.080.417
Gemiddelde klantgrootte: 50k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Late filing · 30 Sep 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 7 Oct 2024 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 17,2 months of payroll in equity
- Healthy working capital (current ratio 4,61)
- Equity was earned, not injected (reserves 54,4× the capital contributed)
- Comfortable cash position: 119 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 889.818 | € 881.691-0,9% | € 1,03 mln+16,5% | € 1,39 mln+35% | € 888.111-35,9% |
| EBITDA | € 237.537 | € 219.291 | € 330.889 | € 585.521 | € 167.499 |
| EBITDA margin | 26,7% | 24,9% | 32,2% | 42,2% | 18,9% |
| Staff | |||||
| FTE | 12,2 | 12,1-0,8% | 13,3+9,9% | 14,0+5,3% | 12,2-12,9% |
| Gross margin per FTE | € 72.936 | € 72.867 | € 77.230 | € 99.013 | € 72.796 |
| Payroll cost per FTE | € 52.956 | € 49.932 | € 50.962 | € 54.698 | € 58.880 |
| Balance sheet | |||||
| Equity | € 703.611 | € 659.603 | € 777.099 | € 1,05 mln | € 1,03 mln |
| Cash | € 388.566 | € 148.427 | € 321.959 | € 656.779 | - |
| Liquidity ratio | 2,47 | 2,67 | 2,70 | 2,96 | - |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2024, filed on 25/07/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Cobefa, Flandrien Kaas, Romed, RAFF Plastics, Unibra, Raes Construct, Beheyt, Skinject Clinic, I Care Clinic, Hartcentrum AZ Delta, Uniq Estates, Ghelamco, Delhaize, Carrefour, Lidl
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 11 people mapped
We mapped 11 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 49% women
- 51% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Plug
- When was Plug founded?
- In 2003.
- Where is Plug located?
- In Roeselare, Belgium.
- What is Plug specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Website development.
- How big is Plug?
- Around 12 full-time equivalents (financial year 2025).
- Which sectors does Plug work for?
- Construction & real estate, Interior & design, Fashion & lifestyle, Retail & e-commerce.
- Who are the clients of Plug?
- Among others Flandrien Kaas, Cobefa Concrete, Beheyt Jewels, RAFF Plastics, Unibra Real Estate, Versluys, Hartcentrum AZ Delta, Skinject Clinic.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.