BOA
We evolve and grow together with our clients and build solid foundations that lead to long time partnerships. BOA believes in a full-service approach of projects .
Le contenu de cette factsheet est en néerlandais.
BOA is a full-service agency that helps brands communicate better, faster, smarter and more consistently, from strategy through to production. From our creative studio in Lauwe, we've built a solid reputation in business and brand strategy, branding, photography, video, design and digital implementations. Every project starts from a sharp strategic foundation, which we translate into creative work and content that truly matters. In recent years we've also invested heavily in our own AI-driven production model, allowing us to deliver high-quality visual content up to 50% cheaper and up to five times faster, without compromising on quality or creativity. From SMEs to international businesses, BOA guides brands from strategy and creation through to production at scale, with one dedicated team and a single point of contact.
Our team of 40 FTEs is organised into six divisions: BOA Strategy, BOA Branding & Graphic Design, BOA Digital, BOA Digital Marketing, BOA Video & Photography, and our own BOA AI Studio. Personal, engaged client contact is central to how we work: our team listens closely to each client's needs and wishes, proactively adds value and stays closely involved once a project is up and running, reacting rapidly whenever needed. Our true strength, though, lies in our people. The diversity of talent, services and disciplines gives us an approach like no other.
BOA is a full-service agency that helps brands communicate better, faster, smarter and more consistently, from strategy through to production. From our creative studio in Lauwe, we've built a solid reputation in business and brand strategy, branding, photography, video, design and digital implementations. Every project starts from a sharp strategic foundation, which we translate into creative work and content that truly matters. In recent years we've also invested heavily in our own AI-driven production model, allowing us to deliver high-quality visual content up to 50% cheaper and up to five times faster, without compromising on quality or creativity. From SMEs to international businesses, BOA guides brands from strategy and creation through to production at scale, with one dedicated team and a single point of contact.
Our team of 40 FTEs is organised into six divisions: BOA Strategy, BOA Branding & Graphic Design, BOA Digital, BOA Digital Marketing, BOA Video & Photography, and our own BOA AI Studio. Personal, engaged client contact is central to how we work: our team listens closely to each client's needs and wishes, proactively adds value and stays closely involved once a project is up and running, reacting rapidly whenever needed. Our true strength, though, lies in our people. The diversity of talent, services and disciplines gives us an approach like no other.
BOA is a diverse, dynamic group of professionals who think and act as one.
What sets us apart
Our true strength, lies in our people. The diversity of talent, services and disciplines gives us an approach like no other. BOA is a diverse, dynamic group of professionals who think and act as one. Also the close cooperation of our 6 divisions sets us apart. The personal, engaged contact with our clients and our divers team of multi-talented professionals .
Our expertise
At BOA, every project starts with thinking commercially alongside the client and a clear business and brand strategy, not a standalone concept or a production request. Only once that strategic and commercial foundation is in place does creativity come into play. This ensures that every campaign, every design and every piece of content contributes to a consistent, well-considered brand positioning, rather than one-off, disconnected outputs.
Network & partnerships
BOA combines a dedicated in-house team with a trusted network of freelance specialists, allowing us to flex up quickly for large-scale, international or highly specialised productions without ever losing creative or strategic control. This network is complemented by our own technology backbone: BOA AI Studio. Built and maintained entirely in-house rather than outsourced to third-party platforms. The result is a partnership model that goes beyond a traditional client-agency relationship: one dedicated team, backed by the right people, technology and expertise for every project, whatever its scale.
No, we're not a part of an (inter)national network or group.
BOA is a Google Ads and META partner.
- Dedicated in-house team of 40 FTE's
- We are efficient, approachable, flexible and straightforward.
- Every project starts with thinking commercially alongside the client and a clear business and brand strategy, not a standalone concept or a production request. Only once that strategic and commercial foundation is in place does creativity come into play.
- Our own technology backbone: BOA AI Studio. Built and maintained entirely in-house rather than outsourced to third-party platforms. The result is a partnership model that goes beyond a traditional client-agency relationship: one dedicated team, backed by the right people, technology and expertise for every project, whatever its scale.
Comment cette agence gagne-t-elle sa vie
Chiffre d'affaires, marge et ce que rapporte une heure de travail. Tout ce qui touche aux revenus est regroupe ici.
L'agence peut-elle encaisser un coup
Matelas, tresorerie et comportement de paiement cote a cote, pour voir ou ils se contredisent.
Signaux et points forts
Evenements BCE et Moniteur des 24 derniers mois, et les marqueurs positifs issus des chiffres.
Continuité
Pas de signaux gravesLes points forts de cette agence
- Marge EBITDA au-dessus de la médiane sectorielle (27,6%)
- Bénéficiaire lors de chacun des 5 derniers exercices
- Réserve solide : 8,9 mois de masse salariale en fonds propres
- Valeur ajoutée par euro de masse salariale au-dessus de la médiane (1,38)
- Aucun signal d'alerte ces 24 derniers mois
- Marge par heure prestée en hausse 3 années de suite
- Fonds de roulement sain (ratio de liquidité 1,75)
- Fonds propres constitués par les résultats, pas par apport (réserves 106,0× l'apport)
- Rotation sous la médiane (15,4%)
Tous les chiffres
Document de reference, pas un point d'entree. A deplier si vous voulez relire la serie.
5 exercices, de 2021 a 2025Resultat, personnel et bilan
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Resultat | |||||
| Marge brute | € 2,85 mln | € 2,98 mln+4,5% | € 3,93 mln+32% | € 4,25 mln+8,1% | € 4,01 mln-5,6% |
| EBITDA | € 256.741 | € 250.887 | € 666.496 | € 1,12 mln | € 1,11 mln |
| Marge EBITDA | 9% | 8,4% | 16,9% | 26,4% | 27,6% |
| Personnel | |||||
| ETP | 40,7 | 44,5+9,3% | 47,9+7,6% | 43,9-8,4% | 38,4-12,5% |
| Marge brute par ETP | € 70.024 | € 66.937 | € 82.105 | € 96.800 | € 104.463 |
| Cout salarial par ETP | € 62.929 | € 60.953 | € 67.852 | € 70.859 | € 75.308 |
| Bilan | |||||
| Fonds propres | € 594.982 | € 562.505 | € 915.845 | € 1,54 mln | € 2,14 mln |
| Tresorerie | € 40.342 | € 101.749 | € 96.091 | € 277.356 | € 39.378 |
| Ratio de liquidite | 1,23 | 1,11 | 1,44 | 1,59 | 1,75 |
Le cout salarial par ETP provient du bilan social s'il est disponible, sinon du poste Remunerations. Il s'agit dans les deux cas du cout brut charges patronales comprises.
Ce que cette fiche ignore
- La qualite du travail. Les chiffres ne mesurent ni creativite, ni strategie, ni alchimie.
- La repartition du portefeuille clients. La concentration ne figure pas dans les comptes.
- Freelances et sous-traitants ne figurent pas dans les ETP. Une agence de 40 salaries peut tourner a 70 personnes.
- Les chiffres portent sur l'exercice 2025, deposes le 02/04/2026. Chez une agence qui bouge vite, la realite peut differer aujourd'hui.
Sur la base des comptes annuels déposés (BNB) et de sources officielles (BCE, Moniteur belge). Une indication, pas un conseil financier. Médianes sectorielles calculées le 2 nov 2026. Medianes sectorielles basees sur l'exercice 2025 : le dernier dont presque tous les comptes sont deposes.
Ce que l'agence fait concretement 39 services
Focus sectoriel
Clients publiquement connus
Sur la base de recherches d'IKAg et de sources publiques. Incomplet ou obsolète ? Faites-le-nous savoir.
Équipe 49 personnes cartographiées
Le cœur de cette équipe est créatif : 21 des 49 profils sont des makers. Au sein de ce cœur de métier, Design, Fotografie et Art Direction ressortent. Un seul stratège à bord — assez pour garder le cap, pas pour multiplier les réunions. Avec 49+ personnes, la capacité couvre plusieurs chantiers à la fois.
Sur base de profils publics. Une erreur ? Signalez-la.
Des seniors ou des juniors ?
Le cout salarial par ETP est le meilleur indicateur public du niveau d'experience. Plus haut n'est pas automatiquement mieux, mais cela dit quelque chose sur qui est a table.
- 40% femmes
- 60% hommes
Votre equipe restera-t-elle ?
Entrees et sorties du bilan social. Cette serie ne compte que les personnes salariees : les freelances qui facturent n'y figurent pas. Un chiffre bas signifie donc deux choses tres differentes, une equipe fixe stable ou un petit noyau avec beaucoup de sous-traitance. Un chiffre eleve indique plutot des contrats courts. A comparer uniquement au sein du meme type d'agence.
Source : comptes annuels et bilans sociaux BNB, collectes par IKAg. Exercice 2025. Calculs IKAg ; une indication, pas un conseil financier. Medianes sectorielles basees sur l'exercice 2025 : le dernier dont presque tous les comptes sont deposes.
Questions fréquentes sur BOA
- BOA a été fondée quand ?
- En 2007.
- Où se trouve BOA ?
- À Menen, en Belgique.
- Dans quoi BOA est-elle spécialisée ?
- Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design.
- Quelle est la taille de BOA ?
- Environ 38 équivalents temps plein (exercice 2025).
- Pour quels secteurs travaille BOA ?
- Retail & e-commerce, Alimentation & boissons.
- Qui sont les clients de BOA ?
- Notamment Devagro, C-ALL, Atelier Depoorter, Cortijo Levante, La Lorraine Bakery Group, Sint-Baafskathedraal, Care2Cover.
Chiffres des comptes annuels jusqu'a l'exercice 2025. Donnees d'entreprise verifiees aupres de la BCE le 2026-10-13.