Leadfabric

Most B2B marketing GTM is built on one unit: the individual lead. Decisions are not.  

There are typically eleven people in a typical buying group, and that number keeps rising as what we buy has to satisfy more departments and more rules. Scoring, routing, nurture and reporting all assume a single record, so the mismatch sits in the systems, not just in the campaigns. 

That is why more effort and a bigger stack keep producing the same result.

We work where business consultancy,  systems integration and creative execution meet, and that combination is the whole point. 

Consultancy & Research: We research how your buyers actually buy: which roles take part, who holds a veto, which triggers pull someone into a buying group. We document that process end to end, and that document is the foundation for the rest: the GTM strategy, the organisational change it forces, the change management your team will need, and the campaign design itself. It tells us what to say to each role and when, and which data we have to be collecting so that engagement is triggered by something real rather than by a schedule.

Technology, Data and AI: We build and add the data layer that carries those triggers and that intent. We audit and implement the technology, testing whether a platform genuinely holds a buying group in its data model or only in its pitch deck. 

GTM Campaigns and programs: Then we design and run the GTM campaigns and programms on top of it.

Eighteen years, offices across Europe and Asia, one consistent view: leads do not buy, buying groups do.