Review: Graviteit: creatief communicatie bureau

Graviteit bestaat sinds 2018 en profileert zich als creatief bureau uit Gentbrugge. Op de loonlijst staan ongeveer 5 voltijdse equivalenten. Ze werken rond creatie & reclame, strategie, branding & identiteit en content & copy. Sectoren waar het bureau vaak werkt: kmo's en ondernemingen en vooral oost-vlaanderen.

ContinuityUnder pressure0,6 months of wages without income · median 3,4

littlea lot

SeniorityJunior profile€ 48.477 per FTE, € 4.040 a month · median € 61.920

juniorsenior

Price levelMarket rate€ 52 per hour worked · median € 45

keentop

GrowthGrowing fast10,6% gross margin versus the previous year · median 0,7%

shrinkinggrowth

Lange termijn relaties
Graviteit is het creatievecommunicatiebureau van Ines en Frank. Ze ontwikkelen de identiteit en hetverhaal van bedrijven en organisaties, en rollen dat uit over website, socialmedia, drukwerk en campagnes.
Dat doen ze liefst voor KMO’s, vzw’s enorganisaties, en gemeentes en lokale overheden, waarmee ze een lange termijnrelatie willen uitbouwen.
Graviteit werkt met 8 VTE met elk eenbreed inzetbaar profiel:
-         strategen / concept creators
-         copywriters / storytellers
-         grafisch ontwerpers
-         webdesigners
-         social media & content creators
-         fotografen
Wat ze niet doen: tv, radio, apps,adverteren, dtp
Zelf omschrijven ze hun cultuur als:open, laagdrempelig, dichtbij

Referentieklanten: Kmo’s zoals BeMedico, Sirus, In’t Wit,NLT-Pivaco, NettoGroup, A Team Productions, Nuans, Wat Drink Je?, Fontein &Bova, Yuso, Nomeo
Organisaties en vzw’s zoals MissingYou, Vlaams Talenplatform, Symfoon, Fabriek Logistiek, Max Mobiel, Fonds323,Veneco, Koning Boudewijnstichting, Provincie Oost-Vlaanderen, Durf OndernemenUGent

Gepercipieerde concurrenten: Studio Engarde, Magelaan, Conversal, Toech, Kixx, Atelier 64
Tech stack: Wordpress
Ondernemingsnummer: 0687.462.358
Gemiddelde klantgrootte: 35k

Who do they see as competitors?

Atelier 64 Conversal Kixx Magelaan Studio Engarde Toech

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 437.264 gross margin, growth +10,6% against a sector median of +0,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

GraviteitSector median

EBITDA margin 43,5%, sector median 21,9%. Value-added coverage 1,77 (median 1,20).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 85.738

Median (2024) € 72.543

Against a payroll cost of € 48.477 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 52

Median (2024) € 45

8.450 hours worked, 1.657 per FTE. Against that sits € 29 of payroll cost per hour worked, leaving € 22 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,7 months (median 7,1 mo). Equity in the latest year: € 56.658.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 12.473. Liquidity ratio 0,84: current assets cover short-term debt not in full. Solvency 6,3%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 12 days of supplier credit, sector median 73. The accounts were filed 118 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Warnings active

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 3 Jul 2026 · Staatsblad
The registered office relocated. Usually harmless.
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. Not an alarm, but a limited reserve.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. Watch whether the trend continues.

Click a signal for a plain-language explanation.

What this agency does well

Gross margin grew 4 years in a row
EBITDA margin above the sector median (43,5%)
Profitable in every one of the last 5 years
Team grew (+10,9% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,77)
Margin per hour worked rose 4 years in a row
Equity was earned, not injected (reserves 565,6× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 163.795	€ 222.056+35,6%	€ 316.894+42,7%	€ 395.257+24,7%	€ 437.264+10,6%
EBITDA	€ 63.584	€ 107.653	€ 152.637	€ 176.544	€ 190.393
EBITDA margin	38,8%	48,5%	48,2%	44,7%	43,5%
Staff
FTE	2,9	2,8-3,4%	3,8+35,7%	4,6+21,1%	5,1+10,9%
Gross margin per FTE	€ 56.481	€ 79.306	€ 83.393	€ 85.925	€ 85.738
Payroll cost per FTE	€ 34.081	€ 40.175	€ 42.947	€ 47.632	€ 48.477
Balance sheet
Equity	€ 88.443	€ 129.797	€ 186.353	€ 203.490	€ 56.658
Cash	€ 105.603	€ 190.097	€ 267.234	€ 61.626	€ 12.473
Liquidity ratio	2,24	2,22	2,24	1,99	0,84

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 7 Aug 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial Copywriting & long-form content

Sector focus

Public sector & governmentHealth & pharmaReal estate & constructionB2B services

Publicly known clients

Eyndevelde, Notariaat Horebeke, Netto Group, Imtech, IDF: International Diabetes Federation, EROV, Veneco, Max Mobiel, EuroHealthNet, Fabriek Logistiek, Payminder, Studio Pharma, Stokerij Eenvoud, Architectenbureau Chiapparo, Soulitude

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

F

Frank

I

Ines

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 48.477

-22% versus the median

Team composition

5,1 FTE

67% women
33% men

€ 48.477

Median Creatief bureau (2024) € 61.920All agencies (2024) € 59.090

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 32,9%

Inflow 2025

19,6%

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.