Magelaan: Full service agency
Bij Magelaan kan je terecht voor een totaalpakket van marketing- en communicatiediensten.
The content of this factsheet is in Dutch.
Sinds 2012 is Magelaan actief als full-service bureau uit Gent. Het team telt ongeveer 7 medewerkers (VTE). De opgegeven expertises zijn strategie, branding & identiteit en content & copy. De ervaring zit vooral in groeiende kmo's en non-profits en overheden.
Bij Magelaan kan je terecht voor een totaalpakket van marketing- en communicatiediensten. Door onze persoonlijke aanpak vind je in ons een partner die alert naar jou luistert en proactief met je meedenkt.
Klanten:
1. Ambitieuze KMO's 2. Bedrijven in de industrie (internationaal) 3. Grotere non-profits
Zelfomschreven cultuur:
Bekwaam, persoonlijk, warm, resultaatgericht, georganiseerd
Team:
2 marketing consultants, 3 project managers, 3 graphic designers (waarvan 1 UX), 1 SEO/GEO copywriters, 3 websdeveloppers, 1 digital marketeer
Pluspunt: zowel twintigers, dertigers, veertigers als vijftigers.
Referentieklanten: Mon3aan, Wycotec, Silvertie, Eurabo, Camino, Agfa, Melexis, Van heede, Camino, Embuild, Reva, Patient Expert Center, Sifocam/Woodwize/Volta/Construktiv, CAW
Tech stack: PHP MySQL, WordPress icm Timber (Volledige custom WordPress),Templating: TwigCSS: Bootstrap 5+ (SCSS)Webpack
Gepercipieerde concurrenten: Karakters, Claerbout, Kixx, BOA, Comma, Billie Bonkers, Bosch & Bordon
Inspiratie: Verve
Ondernemingsnummer: BE0843.543.573
Gemiddelde klantgrootte: 30k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- + 1 older signals within 24m
What this agency does well
- Stable team (no meaningful FTE loss)
- Healthy working capital (current ratio 1,40)
- Comfortable cash position: 63 days of payroll
- Turnover below the median (21,7%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 522.740 | € 531.628+1,7% | € 559.684+5,3% | € 476.459-14,9% | € 312.602-34,4% |
| EBITDA | € 32.623 | € 65.406 | € 53.675 | € 19.851 | € -139.242 |
| EBITDA margin | 6,2% | 12,3% | 9,6% | 4,2% | -44,5% |
| Staff | |||||
| FTE | 9,0 | 8,0-11,1% | 7,9-1,2% | 6,8-13,9% | 6,9+1,5% |
| Gross margin per FTE | € 58.082 | € 66.453 | € 70.846 | € 70.067 | € 45.305 |
| Payroll cost per FTE | € 49.646 | € 54.220 | € 59.647 | € 60.236 | € 57.488 |
| Balance sheet | |||||
| Equity | € 259.321 | € 201.861 | € 232.997 | € 236.855 | € 85.545 |
| Cash | € 59.657 | € 191.406 | € 63.341 | € 54.784 | € 68.733 |
| Liquidity ratio | 2,28 | 1,61 | 2,36 | 2,38 | 1,40 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 28/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
MLD Projects, Insensum, Movex, Agfa, Certibit, Spiromatic, Vanheede, BBEPP, Pedeo, Lidl, Embuild Oost-Vlaanderen, Wooneco, Belgian Chambers, Woodwize, Innovation Playground
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 12 people mapped
The heart of this team is creative: 4 of 12 profiles are makers. Within that core, Design, Copywriting and SEO stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 47% women
- 53% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Magelaan
- When was Magelaan founded?
- In 1985.
- Where is Magelaan located?
- In Gent, Belgium.
- What is Magelaan specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Web development.
- How big is Magelaan?
- Around 7 full-time equivalents (financial year 2025).
- Who are the clients of Magelaan?
- Among others Mon3aan, Wycotec, Silvertie, Eurabo, Camino, Agfa, Melexis, Van heede.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.