What is Viavictor specialised in?

Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution.

How big is Viavictor?

Around 5 full-time equivalents (financial year 2025).

Who are the clients of Viavictor?

Among others De Zoo, VLAM, provincie Antwerpen.

Review: Viavictor: merkstrategie en campagne bureau

Sinds 2006 is Via Victor actief als creatief bureau uit Antwerpen. Met ongeveer 7 VTE is dit een middelgroot bureau. De opgegeven expertises zijn creatie & reclame, strategie en branding & identiteit. Sectoren waar het bureau vaak werkt: breed en b2b en b2c.

Klassiek reclamebureau
Viavictor is een ‘klassiek reclamebureau’: ze verzorgen merkstrategie, campagnestrategie en uitrol van campagnes voor overheden en bedrijven.
Met een senior team helpen ze organisaties bij het in de markt zetten van hun merk.
Dat doen ze op dit moment met 7 VTE’s:

1 creatief directeur
1 strategisch directeur
een creatief team van AD + copy
1 designer
2 project managers

Wat ze niet doen: performance marketing, webdevelopment, branding.

Referentieklanten: De Zoo, VLAM, provincie Antwerpen
Grote voorbeelden: LDV, Mortierbrigade
Gepercipieerde concurrenten: Bridgeneers, LDV, Bonka Circus, Choco, Lucy
Ondernemingsnummer: 0880.394.071
Gemiddelde klantgrootte: 150k

Who do they see as competitors?

Bridgeneers Choco LDV United Lucy

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 109.898 gross margin, growth -83,3% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Via VictorSector median

EBITDA margin -, sector median 21,9%. Value-added coverage 0,28 (median 1,23).

No margin data

Revenue per headGross margin per FTE, against payroll cost

€ 21.980

Median (2025) € 78.663

Against a payroll cost of € 72.893 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 13

Median (2025) € 49

8.347 hours worked, 1.669 per FTE. Against that sits € 44 of payroll cost per hour worked, leaving € -30 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,5 months (median 7,7 mo). Equity in the latest year: € 45.078.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 101.966. Liquidity ratio 1,27: current assets cover short-term debt in full. Solvency 11,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 277 days of supplier credit, sector median 85. The accounts were filed 273 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 30 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 5 May 2026 · Staatsblad
The registered office relocated. Usually just a new office.
+ 7 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,27)
Equity was earned, not injected (reserves 54,5× the capital contributed)
Comfortable cash position: 102 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 688.438	€ 714.720+3,8%	€ 376.783-47,3%	€ 657.240+74,4%	€ 109.898-83,3%
EBITDA	€ 112.965	€ 120.041	€ -157.384	€ 171.293	€ -263.255
EBITDA margin	16,4%	16,8%	-41,8%	26,1%	-
Staff
FTE	11,4	11,40%	8,2-28,1%	7,0-14,6%	5,0-28,6%
Gross margin per FTE	€ 60.389	€ 62.695	€ 45.949	€ 93.891	€ 21.980
Payroll cost per FTE	€ 49.807	€ 51.054	€ 63.990	€ 67.214	€ 72.893
Balance sheet
Equity	€ 724.825	€ 688.234	€ 364.224	€ 344.100	€ 45.078
Cash	€ 125.354	€ 177.391	€ 101.487	€ 298.394	€ 101.966
Liquidity ratio	1,90	1,84	1,06	1,64	1,27

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 31 services

Strategy & Insights

Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design Packaging design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Offline buying (TV, radio, print, OOH) Search advertising (SEA)

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla)

Sector focus

Food & beverageMedia & entertainmentPublic sector & government

Publicly known clients

ZOO Antwerpen, VLAM, Gentse Feesten, Oxfam, 11.11.11, Duo for a job

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 72.893

+13% versus the median

Team composition

5,0 FTE

€ 72.893

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

80,0%

Median for this type of agency (2025): 34,5%

Inflow 2025

40,0%

2,0 FTE in, 4,0 FTE out

Net team change

-2,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.