LDV United: Strategisch merk en campagne bureau
Vanuit hun positioning “We create fans for brands” maakt LDV United merken bekend bij een brede groep en omarmen ze de populaire cultuur.
The content of this factsheet is in Dutch.
LDV United is een creatief bureau met thuisbasis in Antwerpen, opgericht in 1957. De bezetting ligt rond 23 VTE. De focus ligt op creatie & reclame, strategie en branding & identiteit. Sectoren waar het bureau vaak werkt: retail/banking, automotive, social profit/non-profit en overheid. Namen die publiek aan dit bureau gelinkt worden: Vlaamse Overheid, Argenta, Christelijke Mutualiteit en Jumbo.
For the many people
LDV United is een Antwerps reclamebureau dat creatieve campagnes bedenkt voor merken zoals Special Olympics, JBC en Devos Lemmens. Hun kracht ligt in het combineren van een mensgerichte aanpak met een focus op zowel welzijn als welvaart voor hun medewerkers. Bovendien staan ze bekend om hun humoristische en volksgerichte campagnes die een breed publiek aanspreken.
Kernactiviteiten:
- Strategische merkpositionering, (re)branding, employer branding
- Communicatiestrategie en merk communicatie
- Creatieve campagnes, social
Soort klanten en gemiddelde klantgrootte:
- Merken die werken voor ‘The Many People’
- Vooral grotere merken; ook een aanbod voor start-up/scale-ups
Het bureau werkt met een team van 35-tal VTE, waaronder:
- 8 account managers
- 2 strategen
- 2 creatief directeurs
- 3 creatieve teams
- 4 designers
Zelf omschrijven ze hun cultuur als: Strategisch creatief. Oplossingsgericht. No-nonsens.
Referentieklanten: CM, Argenta, Stad Antwerpen, JBC, Vlaamse Overheid, GB Foods, Vanden Borre, itsme, Libelle
Gepercipieerde concurrenten: Mutant, TBWA, BBDO, VML, RCA, Happiness, Mortierbrigade, Today, Berlin
Ondernemingsnummer: BE0403.495.353
Gemiddelde klantgrootte: 100k-500k
13× Effie Awards Belgium
6× IAB MIXX Awards
2× Creative Belgium Awards
1× Best of ActivationAs indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- + 4 older signals within 24m
What this agency does well
- Strong buffer: 6,7 months of payroll in equity
- Healthy working capital (current ratio 1,62)
- Comfortable cash position: 94 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 3,55 mln | € 2,57 mln-27,6% | € 1,33 mln-48,3% | € 1,44 mln+8,4% |
| EBITDA | € 387.135 | € -735.881 | € -875.400 | € -608.304 |
| EBITDA margin | 10,9% | -28,6% | -65,8% | -42,2% |
| Staff | ||||
| FTE | 41,1 | 37,0-10% | 29,4-20,5% | 22,7-22,8% |
| Gross margin per FTE | € 86.405 | € 69.509 | € 45.267 | € 63.546 |
| Payroll cost per FTE | € 77.969 | € 83.863 | € 89.133 | € 83.346 |
| Balance sheet | ||||
| Equity | € 4,46 mln | € 2,23 mln | € 1,26 mln | € 1,06 mln |
| Cash | € 94.405 | € 585.664 | € 77.114 | € 484.903 |
| Liquidity ratio | 3,10 | 2,29 | 1,43 | 1,62 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 4 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 71% women
- 29% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 22 award(s)
- Effie Awards Belgium Bronze“Ça, on ne fait pas — Argenta” · source ↗
- Creative Belgium Awards Grand PrixGrand Prix · source ↗
- Effie Awards Belgium Bronze“Côte à côte — Libelle” · source ↗
- Creative Belgium Awards GoldGold · “1 Gold award” · source ↗
- Effie Awards Belgium Grand PrixGrand Effie · “Road to sustained success — Special Olympics Belgium (also Gold)” · source ↗
- Effie Awards Belgium BronzeMerk: Brugge Kaas · “Le choix du goût — Brugge Fromage” · source ↗
- Effie Awards Belgium SilverMerk: Torfs · “#TousEnsemble — Torfs” · source ↗
- Effie Awards Belgium Silver“De koers is van ons — Het Nieuwsblad” · source ↗
- IAB MIXX Awards BronzeBest Charity Campaign · “Bednet” · source ↗
- Effie Awards Belgium BronzeMerk: Mitsubishi · “Construite pour les routes belges — Mitsubishi” · source ↗
- Effie Awards Belgium BronzeMerk: Devos & Lemmens · “Dites-le avec Devos Lemmens — Continental Foods” · source ↗
- IAB MIXX Awards SilverBest Awareness · “Special Olympics” · source ↗
- IAB MIXX Awards GoldBest Awareness · “Kind en Gezin” · source ↗
- IAB MIXX Awards GoldBest Multi-Channel · “Special Olympics” · source ↗
- IAB MIXX Awards GoldBest Content Marketing · “Kind en Gezin” · source ↗
- Effie Awards Belgium Silver“Nom d'un soleil — Sunweb” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about LDV United
- When was LDV United founded?
- In 1994.
- Where is LDV United located?
- In Antwerpen, Belgium.
- What is LDV United specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Advertising.
- How big is LDV United?
- Around 23 full-time equivalents (financial year 2025).
- Which sectors does LDV United work for?
- Automotive & mobility, Finance & insurance, Public sector & non-profit, Retail & e-commerce, Telecom & media.
- Who are the clients of LDV United?
- Among others CM, Argenta, Stad Antwerpen, JBC, Vlaamse Overheid, GB Foods, Vanden Borre, itsme.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-25.