US: e-commerce en retail marketingbureau
Us is een full-funnel digital agency met specialisatie in e-commerce en retail.
The content of this factsheet is in Dutch.
Sinds 2017 werken we met een team van zo’n 25 specialisten voor ambitieuze organisaties in retail, B2B, D2C en de publieke sector. Van merk en campagne tot digitale platformen, e-commerce, content, data en performance: we combineren disciplines in één team, zodat ideeën niet blijven hangen in strategie, maar ook effectief worden gebouwd, gelanceerd en geoptimaliseerd.
We werken onder meer voor merken en organisaties zoals e5, Torfs, Kia, Horta, Aveve, Stad Antwerpen, Port of Antwerp-Bruges, Roularta, Lannoo, Dreambaby, Hubo, Essentiel Antwerp en Serax.
Kernactiviteiten
Us is een full-funnel digital agency met specialisatie in e-commerce en retail. Het bureau combineert growth marketing, customer experience optimization (CXO), performance marketing, data intelligence en creatieve concepten onder één dak. De oplossingen vertrekken steevast vanuit co-creatie, met aandacht voor samenwerking over silo’s heen.
De aanpak is stevig verankerd in data, ervaring en technologie. Dankzij exclusieve partnerships heeft Us toegang tot tools en inzichten die niet voor iedereen beschikbaar zijn. AI en automatisatie zijn structureel geïntegreerd, met toepassingen in onder meer marketing automation en contentproductie.
Us begeleidt klanten van strategie tot uitvoering, biedt interim-expertise en bouwt futureproof systemen en processen.
Soort klanten en gemiddelde klantgrootte
Voornamelijk Belgische retail- en e-commercebedrijven met hoofdkantoor in België. Typische klantbudgetten tussen €20k en €200k per jaar.
Team
Us telt ongeveer 25 vaste medewerkers, verspreid over volgende expertisedomeinen:
- Performance marketing (SEA/SEO/Social, ±4 FTE)
- Creatie en design (grafisch, UX/UI, ±4 FTE)
- Marketing automation en CDP (±3 FTE)
- SEO & Generative SEO (±4 FTE)
- CRO (±2 FTE)
- AI- en datagedreven contentproductie (±3 FTE)
- Consultants/webmasters voor on-site ondersteuning
- Strategen en projectverantwoordelijken
Zelf omschreven cultuur
Co-creatief, futureproof, betrokken, nieuwsgierig, flexibel, betrouwbaar, down-to-earth en menselijk.
Tech stack
ManagoAI, Voyado, Dotdigital, Customer.io, Braze, BrightEdge, Stape, Taggrs, Cookiebot, AI-integraties voor contentproductie en automation.
Referentieklanten:
- e5
- Hubo
- Horta
- Maxi Zoo
- Stad Antwerpen
- Pizza Hut
- Vlaanderen Circulair
- Belorta
- Lannoo
- Hermie
- Famiflora
- Dreambaby
- NMBS
- Aveve
- Essentiel
- ApriL
- Flamant
- Lansweeper
- Lens Online
- Serax
- Sleeplife
- Sarens Group
- BabyLux
- Alken Maes
- Get Driven
- Haven Van Antwerpen en Brugge
- Valentino
- Zesso
Gepercipieerde concurrenten: IO digital, OM Collective, Springbok, Only Humans, FightClub (Upthrust), Hybrid
Partners: PhPro, Meteor, Make Waves, Xplore Group, Cronos Groep
Inspiratie: Power (CA), Good agency (UK), Bark (UK), Make agency (UK), Driivn (A'dam)
Ondernemingsnummer: BE0669.636.926
Gemiddelde klantgrootte: 86k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 24 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- + 7 older signals within 24m
What this agency does well
- Healthy working capital (current ratio 1,48)
- Turnover below the median (13,5%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 613.471 | € 787.971+28,4% | € 1,82 mln+131,1% | € 1,45 mln-20,3% | € 1,45 mln-0,3% |
| EBITDA | € 159.943 | € 116.990 | € 111.686 | € -142.085 | € 63.267 |
| EBITDA margin | 26,1% | 14,8% | 6,1% | -9,8% | 4,4% |
| Staff | |||||
| FTE | 7,9 | 11,5+45,6% | 31,9+177,4% | 25,4-20,4% | 20,7-18,5% |
| Gross margin per FTE | € 77.655 | € 68.519 | € 57.089 | € 57.110 | € 69.892 |
| Payroll cost per FTE | € 57.214 | € 58.069 | € 53.268 | € 62.295 | € 66.467 |
| Balance sheet | |||||
| Equity | € 331.620 | € 250.971 | € 456.445 | € 246.303 | € 240.874 |
| Cash | € 11.777 | € 9.635 | € 30.494 | € 15.651 | € 13.945 |
| Liquidity ratio | 2,58 | 2,16 | 1,91 | 1,39 | 1,48 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 24/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 29 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 20 people mapped
We mapped 20 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 67% women
- 34% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 2 award(s)
- Dotties
- SalesManago Partner of the Year
As published by the organising award shows, collected by IKAg.
Frequently asked questions about US
- When was US founded?
- In 2021.
- Where is US located?
- In Kontich, Belgium.
- What is US specialised in?
- AI & innovation strategy, Data & martech strategy, Marketing strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines.
- How big is US?
- Around 21 full-time equivalents (financial year 2025).
- Which sectors does US work for?
- HR & employer branding, Public sector & non-profit, Retail & e-commerce.
- Who are the clients of US?
- Among others .
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.