Travel Trends: Performance marketing agency
Travel Trends is een performance marketing agency voor klanten actief in toerisme.
The content of this factsheet is in Dutch.
Vanuit Merelbeke werkt Travel Trends sinds 2023 als performance- & mediabureau. Het bureau combineert paid media (sea/social/display), strategie, branding & identiteit en content & copy. De ervaring zit vooral in reis- en toerismesector. Uit de publiek bekende klantenlijst: Toerisme Oost-Vlaanderen, Noordwijk Marketing, Toerisme Scheldeland en Rokon Productions.
Travel Trends zorgt voor meer reizigers en boekingen dankzij sterke merkverhalen, pakkende campagnes en creatieve performance marketing.Ooit begonnen als nieuwsbrief rond marketing en toerisme, intussen een full-service agency sterk in performance marketing, telkens met een creatieve insteek, voor organisaties actief in toerisme. We zetten in op advertenties, content-strategieën en e-mailflows die toeristen écht in beweging brengen.
Klanten:
We werken uitsluitend voor klanten actief in toerisme. Vaak zijn dat bestemmingen, hotels, accomodaties of zelfstandige reisorganisaties op zoek naar meer en betere visibiliteit en resultaten.Voor bestemmingen zijn we eerder een creatief bureau dat meedenkt met content en campagnes die hen differentiëren.Voor hotels en reisorganisaties zijn we sterk performance-driven en sturen we bij met het oog op meer omzet, hogere marges en betere klanten.
Zelfomschreven cultuur:
Betrokken, communicatief, pro-actief, ervaren doeners: we'll make it work!
Team
1x Strateeg / partner (Full-time, +15j ervaring)
1 Digital marketeer & project manager (Full-time, +3j ervaring)
1 Social media marketeer (Freelance - recurrent, +5j ervaring)
1 Content marketeer / copywriter / fotograaf (Freelance - recurrent, +5j ervaring)
2 x Videograaf (Freelance - Project based, +10j ervaring)
1 x Grafisch- en webdesign (Freelance - Project based, +10j ervaring)
Referentieklanten: Belgian Coast Hotels,Mövenpick Brussels Airport Hotel, Noordwijk Marketing, Toerisme Waasland, Nationaal Park Scheldevallei,Toerisme Duitsland
Tech stack: Shopify
Gepercipieerde concurrenten: Thx Agency, Red Online Marketing, Yappa, OMcollective, Dynamate, Digital Leader, Head Office
Partners: Studio Monty, Rokon Productions
Inspiratie: Red Online Marketing, Supermachine, OM Collective
Ondernemingsnummer: BE0802730725
Gemiddelde klantgrootte: 20k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- EBITDA margin above the sector median (89,0%)
- Profitable in every one of the last 3 years
- Strong buffer: 40,5 months of payroll in equity
- Value-added per euro of payroll above the sector median (9,65)
- Equity was earned, not injected (reserves 28,5× the capital contributed)
- Comfortable cash position: 2662 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 2.924 | € 66.021+2.158% | € 84.887+28,6% |
| EBITDA | € 2.742 | € 64.999 | € 75.516 |
| EBITDA margin | 93,8% | 98,5% | 89% |
| Staff | |||
| Balance sheet | |||
| Equity | € 3.059 | € 51.624 | € 29.492 |
| Cash | € 8.317 | € 44.132 | € 63.703 |
| Liquidity ratio | 0,87 | 2,76 | 1,00 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 30/03/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 4 people mapped
Digital marketing is the engine: 2 of 4 profiles sit there. Within that core, Content Marketing, SEA and Analytics stand out. A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Travel Trends
- When was Travel Trends founded?
- In 2023.
- Where is Travel Trends located?
- In Merelbeke, Belgium.
- What is Travel Trends specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Paid social.
- Which sectors does Travel Trends work for?
- Hospitality & tourism.
- Who are the clients of Travel Trends?
- Among others Belgian Coast Hotels, Mövenpick Brussels Airport Hotel, Noordwijk Marketing, Toerisme Waasland, Nationaal Park Scheldevallei, Toerisme Duitsland.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.