How big is Think Tomorrow?

Around 9 full-time equivalents (financial year 2025).

Which sectors does Think Tomorrow work for?

Construction & real estate, Retail & e-commerce, Food & beverage.

Who are the clients of Think Tomorrow?

Among others Soubry, De'Longhi, Kenwood, Braun, Anza Pro, Hanolux, Minimax.

Review: Think Tomorrow: creatief bureau

Q: What is Think Tomorrow specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution.

Vanuit Herentals werkt Think Tomorrow sinds 2011 als social media bureau. Er werken ongeveer 9 mensen, uitgedrukt in voltijdse equivalenten. Het bureau is toegespitst op social media en content & copy. Sectoren waar het bureau vaak werkt: food, household products en bouw (kmo-georienteerd).

Expertise
Wij maken reclame met bite en brains. We zijn strategisch creatief en bieden een full service voor onze klanten. In ons dagelijks leven bouwen we de graafste websites, beheren we de social media kanalen van Belgische en internationale merken en hebben we langetermijn marketingtrajecten lopen omtrent SEA, seo, e-mailmarketing en veel meer.
Klanten
We verkiezen te werken voor de A en B merken in B2C. We zijn sterk in FMCG en household. Daar hebben we een sterke ervaring en kennis maar we beperken ons niet.
Eigen omschreven cultuur:
Geëngageerd, meedenkend, strategisch, creatief, toffe bende met straffe expertise
Team
1 marketing strateeg/owner
1 designer/art director/partner
1 designer/motion
3 marketeers
2 developers: 1 front-end en 1 back-end
1 project manager
1 copywriter
1 administratief bediende

Referentieklanten: Soubry, De'Longhi, Kenwood, Braun, Anza Pro, Hanolux, Minimax
Tech stack: eigen cms Chief op Laravel, tailwind, alpine, laravel, livewire
Gepercipieerde concurrenten: io, rca, happiness, havas
Inspiratie: snask agency, thinkerbell
Ondernemingsnummer: BE0832456968
Gemiddelde klantgrootte: 100k

Awards

1× Feweb Excellence Awards

1× WebAward.be1× Website van het jaar

Who do they see as competitors?

Cartel Agency Happiness iO

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 610.665 gross margin, growth +27,8% against a sector median of +23,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Think TomorrowSector median

EBITDA margin 5,4%, sector median 29,6%. Value-added coverage 1,06 (median 1,35). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 71.843

Median (2025) € 70.836

Against a payroll cost of € 66.722 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 42

13.465 hours worked, 1.584 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,3 months (median 7,4 mo). Equity in the latest year: € 110.811.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 10.321. Liquidity ratio 0,77: current assets cover short-term debt not in full. Solvency 17,2%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 28 days of supplier credit, sector median 57. The accounts were filed 92 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
Two consecutive loss-making years · 31 Dec 2025 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+4,9% FTE in the latest year)
Equity was earned, not injected (reserves 6,0× the capital contributed)
Turnover below the median (11,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 510.954	€ 512.692+0,3%	€ 563.630+9,9%	€ 477.944-15,2%	€ 610.665+27,8%
EBITDA	€ -10.348	€ 28.058	€ 42.297	€ -5.749	€ 32.770
EBITDA margin	-2%	5,5%	7,5%	-1,2%	5,4%
Staff
FTE	10,2	9,9-2,9%	9,0-9,1%	8,1-10%	8,5+4,9%
Gross margin per FTE	€ 50.094	€ 51.787	€ 62.626	€ 59.005	€ 71.843
Payroll cost per FTE	€ 50.150	€ 48.205	€ 56.869	€ 58.466	€ 66.722
Balance sheet
Equity	€ 147.561	€ 148.643	€ 153.913	€ 117.578	€ 110.811
Cash	€ 62.295	€ 11.253	€ 13.718	€ 54.149	€ 10.321
Liquidity ratio	1,01	0,95	0,93	0,79	0,77

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 15 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design Storytelling & narrative

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial Photography Video production

Media

Connected TV & streaming Media strategy & planning Paid social Search advertising (SEA)

Social, Influencer & Community

Community management Organic social content

Sector focus

FMCGFood & beverageFashion & lifestyleB2B services

Publicly known clients

Soubry, Hanolux, De'Longhi, Joris Van Dijck, Aralea, YouCap, Sjans, Minimax, Anza Pro, Drisag, Groep Talent, Contenti

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

A broad team with no clear centre of gravity — development, creative and digital marketing carry roughly equal weight. Notably, no declared strategists in sight — this agency would rather make than philosophise.

K

Kevin

CEO

B

Ben

C

Caro

F

Fille

J

Johnny

K

Kim

Marketeer

M

Marlo

M

Monique

S

Sofie

T

Tijs

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 66.722

+35% versus the median

Team composition

8,5 FTE

40% women
60% men

€ 66.722

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

11,8%

Median for this type of agency (2025): 39,7%

Inflow 2025

11,8%

1,0 FTE in, 1,0 FTE out

Net team change

0,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 3 award(s)

2024

Feweb Excellence Awards WinnerWebsite Champ (Website of the Year) · “Drisag” · source ↗
WebAward.be WinnerWebsite / Website of the Year (Digital Champs) · “Drisag” · source ↗
Website van het jaarsource ↗

As published by the organising award shows, collected by IKAg.