So Buzzy: social media agency
So Buzzy combineert social media met online marketing en strategie, influencer marketing en SEA/programmatic.
The content of this factsheet is in Dutch.
So Buzzy, opgericht in 2013, is een social media bureau uit Rotselaar. Op de loonlijst staan ongeveer 11 voltijdse equivalenten. De dienstverlening draait om social media en content & copy. De klanten komen vooral uit retail, non-profit/social profit en toerisme.
Dé social media referentie
So Buzzy is een social media agency. Ze combineren social media met online marketing en strategie, influencer marketing, ambassador marketing, conversation management en paid advertising (social, SEA & programmatic).
Dat doen ze op dit moment met een team van 15 VTE:
- 1 strateeg
- 2 project managers/account managers
- 4 social media profielen (NL/FR)
- 3 designers
- 3 advertising profielen
- geleid door CEO Kel en CFO Christopher
So Buzzy creëert creatieve concepten en campagnes, met een all-round team dat instaat zowel voor bedenken, produceren en distribueren ervan. Liefst van al doen ze dit voor B2C A-merken.
Wat ze niet doen: websites.
Waarin ze willen groeien: verder uitbouwen van langetermijnrelaties met zowel klanten als medewerkers. Ze hebben de ambitie om te evolueren naar hét referentie agency op vlak van social media.
Referentieklanten: Carrefour, VDAB, Cera, SOS Kinderdorpen, O'Food Europe, Vache Bleue, Dilea
Gepercipieerde concurrenten: Punchline, Forever After, Ogilvy Social Lab, Socialsky, WeLikeYou, Moondust
2× Feweb Excellence Awards
1× IAB MIXX Awards
1× WebAward.beAs indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
What this agency does well
- Profitable in every one of the last 4 years
- Strong buffer: 7,4 months of payroll in equity
- Value-added per euro of payroll above the sector median (1,42)
- Margin per hour worked rose 3 years in a row
- Healthy working capital (current ratio 1,24)
- Equity was earned, not injected (reserves 59,7× the capital contributed)
- Comfortable cash position: 157 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 489.867 | € 1,16 mln+136,3% | € 912.132-21,2% | € 873.735-4,2% |
| EBITDA | € 130.556 | € 291.021 | € 241.621 | € 255.299 |
| EBITDA margin | 26,7% | 25,1% | 26,5% | 29,2% |
| Staff | ||||
| FTE | 7,5 | 11,0+46,7% | 12,8+16,4% | 11,4-10,9% |
| Gross margin per FTE | € 65.316 | € 105.253 | € 71.260 | € 76.643 |
| Payroll cost per FTE | € 46.184 | € 75.599 | € 51.598 | € 53.206 |
| Balance sheet | ||||
| Equity | € 211.366 | € 264.621 | € 275.741 | € 376.461 |
| Cash | € 112.599 | € 184.928 | € 203.983 | € 260.851 |
| Liquidity ratio | 1,41 | 1,01 | 0,93 | 1,24 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 08/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 28 services
Sector focus
Publicly known clients
Cera, Carrefour Belgium, SOS Kinderdorpen België, Toerisme Vlaamse Ardennen, BAM Marketing Congress, Streamz, KBC Bank & Verzekering, VDAB, VSV, Creamoda, Clearxperts, Toerisme Vlaanderen, UZ Brussel
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 16 people mapped
A broad team with no clear centre of gravity — digital marketing, creative and media carry roughly equal weight. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 82% women
- 18% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 4 award(s)
- IAB MIXX Awards SilverNon-Profit/CSR · “CERA” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about So Buzzy
- When was So Buzzy founded?
- In 2013.
- Where is So Buzzy located?
- In Rotselaar, Belgium.
- What is So Buzzy specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.
- How big is So Buzzy?
- Around 11 full-time equivalents (financial year 2025).
- Which sectors does So Buzzy work for?
- Hospitality & tourism, Public sector & non-profit, Retail & e-commerce.
- Who are the clients of So Buzzy?
- Among others Carrefour, VDAB, Cera, SOS Kinderdorpen, O'Food Europe, Vache Bleue, Dilea.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.