Ogilvy Social Lab
The content of this factsheet is in Dutch.
Vanuit Sint-Joost-ten-Node werkt Ogilvy Social Lab sinds 1960 als social media bureau. Op de loonlijst staan ongeveer 88 voltijdse equivalenten. De focus ligt op social media, creatie & reclame en pr & communicatie. Het zwaartepunt ligt bij opdrachtgevers uit beverages, fmcg, cosmetica/luxe en cultuur/instellingen. Het bureau maakt deel uit van WPP.
4× IAB MIXX Awards
1× Agency of the Year
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Board change · 13 Jul 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Board change · 9 Apr 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- + 2 older signals within 24m
What this agency does well
- Healthy working capital (current ratio 1,29)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 9,25 mln | € 6,39 mln-30,9% | € 7,38 mln+15,5% | € 6,13 mln-16,8% | € 5,40 mln-12% |
| EBITDA | € 2,47 mln | € 933.754 | € 1,64 mln | € 1,15 mln | € 93.603 |
| EBITDA margin | 26,7% | 14,6% | 22,3% | 18,8% | 1,7% |
| Staff | |||||
| FTE | 107,9 | 100,7-6,7% | 96,8-3,9% | 94,2-2,7% | 88,2-6,4% |
| Gross margin per FTE | € 85.722 | € 63.429 | € 76.191 | € 65.102 | € 61.210 |
| Payroll cost per FTE | € 69.408 | € 73.578 | € 82.867 | € 85.463 | € 88.512 |
| Balance sheet | |||||
| Equity | € 4,10 mln | € 4,10 mln | € 4,10 mln | € 4,12 mln | € 3,85 mln |
| Liquidity ratio | 1,19 | 1,43 | 1,65 | 1,25 | 1,29 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 26/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
CCB, Dove, Leo, visit.brussels, KBR, VF International SAGL, MSD Belgium, SPF Justice, IKEA Belgium, Absolut, Nespresso, NRJ Belgique, Ford of Belgium and Luxembourg
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 16 people mapped
A broad team with no clear centre of gravity — strategy, creative and digital marketing carry roughly equal weight. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 77% women
- 23% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 6 award(s)
- Agency of the Year GoldInnovator · source ↗
- IAB MIXX Awards SilverBest Use of Marketing Technology · “VANS” · source ↗
- IAB MIXX Awards BronzeBest Use of MarTech Tool · “IKEA” · source ↗
- Effie Awards Belgium Bronze“The Mud Soldier — Toerisme Vlaanderen” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Ogilvy Social Lab
- When was Ogilvy Social Lab founded?
- In 1960.
- Where is Ogilvy Social Lab located?
- In Sint-Joost-ten-Node, Belgium.
- What is Ogilvy Social Lab specialised in?
- Campaign concepts & big ideas, Campaign execution, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations.
- How big is Ogilvy Social Lab?
- Around 88 full-time equivalents (financial year 2025).
- Which sectors does Ogilvy Social Lab work for?
- Fashion & lifestyle, Public sector & non-profit, Telecom & media, Food & beverage, Healthcare & pharma.
- Who are the clients of Ogilvy Social Lab?
- Among others CCB, Dove, Leo, visit.brussels, KBR, VF International SAGL, MSD Belgium, SPF Justice, IKEA Belgium, Absolut, Nespresso, NRJ Belgique, Ford of Belgium and Luxembourg.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.