Socialsky: social-first marketingbureau
Socialsky is een social-first marketingbureau
The content of this factsheet is in Dutch.
Socialsky is a social-first marketing agency that helps brands grow through its Social OS: an integrated approach that combines strategy, content creation, community management, influencer marketing, and social advertising. We help brands leverage social media not as just another marketing channel, but as a core business infrastructure.
Socialsky is a social-first marketing agency that helps brands grow by turning social media into a true business growth engine. We believe social is no longer just a communication channel, it has become the internet itself, influencing discovery, consideration, purchase, customer service, recruitment, and brand perception.
Our proprietary Social OS™️ is an integrated operating model that brings together every key social media discipline into one seamless ecosystem. Rather than managing disconnected activities, we build strategies where every element reinforces the others to maximize impact and business results.
Our expertise includes:
- Social media strategy
- Content creation (short-form, long-form, photography and design)
- Community management
- Influencer & creator marketing
- Paid social advertising
- Social commerce
- Social listening & insights
- Reporting, measurement & optimization
We work with ambitious brands that want to move beyond simply "posting on social media" and instead make social a core capability across their organization.
What makes Socialsky different
Social-first by design : We are not a traditional agency with a social department. Social is our core expertise.
Integrated execution : Strategy, creative, media, creators and community work together as one system.
Platform-native thinking : Every piece of content is built for the way people actually consume content on each platform.
Business-driven approach : We measure success through tangible business outcomes, not vanity metrics.
Agile operating model : We continuously test, learn and optimize based on real-time platform and audience insights.
Services
- Social media strategy
- Creative concepts & campaigns
- Content production
- Community management
- Influencer & creator campaigns
- Paid social media
- Social commerce
- Employee advocacy
- Executive & LinkedIn positioning
- Social analytics & reporting
Industries
We partner with leading brands across sectors including:
- FMCG
- Retail
- Automotive
- Finance
- Hospitality
- Food & Beverage
- Consumer Electronics
- Healthcare
- Public sector
- Entertainment
- Social-first. Always.
- Proprietary Social OS framework
- Strategy, Creative, Community, Influencers & Paid under one roof
- Trusted by leading brands
- Offices in Antwerp & Brussels
- + 40 specialists
3× IAB MIXX Awards
1× Feweb Excellence Awards
1× WebAward.beHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signalsWhat this agency does well
- Gross margin grew 3 years in a row
- EBITDA margin above the sector median (32,9%)
- Profitable in every one of the last 4 years
- Strong buffer: 7,8 months of payroll in equity
- Team grew (+70,5% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,49)
- No warning signals in the last 24 months
- Healthy working capital (current ratio 1,56)
- Comfortable cash position: 125 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 416.862 | € 517.087+24% | € 810.884+56,8% | € 1,17 mln+44,1% |
| EBITDA | € 254.529 | € 204.504 | € 329.392 | € 383.766 |
| EBITDA margin | 61,1% | 39,5% | 40,6% | 32,9% |
| Staff | ||||
| FTE | 3,6 | 6,4+77,8% | 8,8+37,5% | 15,0+70,5% |
| Gross margin per FTE | € 115.795 | € 80.795 | € 92.146 | € 77.878 |
| Payroll cost per FTE | € 43.405 | € 48.630 | € 51.484 | € 52.159 |
| Balance sheet | ||||
| Equity | € 172.341 | € 309.985 | € 349.549 | € 506.794 |
| Cash | € 452.952 | € 255.368 | € 253.194 | € 266.880 |
| Liquidity ratio | 1,53 | 1,83 | 1,82 | 1,56 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 28/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 12 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 41 people mapped
Digital marketing is the engine: 20 of 41 profiles sit there. Within that core, Social Media, Content Marketing and SEA stand out. There are 4 strategists around — expect thinking first, pixels second. At 41+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 5 award(s)
- IAB MIXX Awards BronzeSocial Media · “O'Tacos” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Socialsky
- When was Socialsky founded?
- In 2017.
- Where is Socialsky located?
- In Kraainem, Belgium.
- What is Socialsky specialised in?
- Campaign concepts & big ideas, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Search advertising (SEA), Community management.
- How big is Socialsky?
- Around 15 full-time equivalents (financial year 2025).
- Which sectors does Socialsky work for?
- Finance & insurance, Hospitality & tourism, Fashion & lifestyle, Retail & e-commerce, Food & beverage.
- Who are the clients of Socialsky?
- Among others Basic-Fit, Delhaize, O'Tacos, Grenke, L'esplanade, Equans, Rives d'Arcins, Uhoda Tower.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-08-29.