MENTALL: brand & performance bureau
MENTALL is een brand & performance agency dat bedrijven helpt met alles wat nodig is rond het uitwerken van een merk.
The content of this factsheet is in Dutch.
Mentall, opgericht in 2020, is een creatief bureau uit Hasselt. De bezetting ligt rond 8 VTE. Het aanbod bestrijkt creatie & reclame, ux/ui design en webdevelopment. De ervaring zit vooral in hvac/koeltechniek, industrie, technische installatiebedrijven en wellness.
Full service creatieve studio
MENTALL is een brand & performance agency dat bedrijven helpt met alles wat nodig is rond het uitwerken van een merk. Ze verzorgen het brand design, ontwerpen en bouwen websites, ondersteunen op social media en in nieuwsbrieven, maken brochures en POS-materiaal, tot aan radiocampagnes.
Dat doen ze vooral voor middelgrote tot grote B2B KMO's.
MENTALL werkt met 11 VTE, waaronder:
- 1 creative director/partner
- 1 performance marketeer
- 1 digital designer
- 4 grafisch vormgevers
- 1 developer
- 2 project managers
Zelf omschrijven ze hun cultuur als: persoonlijk, direct, amicaal
Referentieklanten: Kwadro, Van Moer, HEYTEC, Belisol, Mobile Vikings
Gepercipieerde concurrenten: Expliciet, RCA, Yungo, Hands, Skinn
Tech stack: Wordpress, Webflow
Voorbeelden: Dogstudio, Cuberto
Ondernemingsnummer: 0755.744.420
Gemiddelde klantgrootte: 50k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- Gross margin grew 4 years in a row
- Outgrew the sector median 4 years running
- EBITDA margin above the sector median (40,7%)
- Profitable in every one of the last 5 years
- Strong buffer: 13,2 months of payroll in equity
- Stable team (no meaningful FTE loss)
- Value-added per euro of payroll above the sector median (1,69)
- Healthy working capital (current ratio 2,76)
- Equity was earned, not injected (reserves 33,9× the capital contributed)
- Comfortable cash position: 265 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 112.917 | € 230.934+104,5% | € 378.305+63,8% | € 401.715+6,2% | € 540.151+34,5% |
| EBITDA | € 77.267 | € 124.112 | € 129.744 | € 12.704 | € 219.987 |
| EBITDA margin | 68,4% | 53,7% | 34,3% | 3,2% | 40,7% |
| Staff | |||||
| FTE | 2,0 | 2,9+45% | 5,9+103,4% | 7,7+30,5% | 7,70% |
| Gross margin per FTE | € 56.459 | € 79.632 | € 64.120 | € 52.171 | € 70.150 |
| Payroll cost per FTE | € 17.783 | € 36.694 | € 41.980 | € 50.242 | € 41.400 |
| Balance sheet | |||||
| Equity | € 68.237 | € 158.605 | € 215.715 | € 230.022 | € 349.479 |
| Cash | € 23.011 | € 85.862 | € 89.904 | € 128.791 | € 231.869 |
| Liquidity ratio | 2,09 | 1,83 | 2,00 | 1,90 | 2,76 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/03/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Coek, CTESO, De Peuter, JEGG, Printcity, HEYTEC, Verisol, Van Moer, Monceau automobiles, Stay Studio, B4Plastics, Beneo, YOBO, Vis van A, Agricon Group
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 12 people mapped
The heart of this team is creative: 7 of 12 profiles are makers. Within that core, Design, Projectleiding and Video stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 44% women
- 56% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about MENTALL
- When was MENTALL founded?
- In 2020.
- Where is MENTALL located?
- In Hasselt, Belgium.
- What is MENTALL specialised in?
- Campaign concepts & big ideas, Campaign execution, Website development, Website strategy & UX, Advertising, Branding.
- How big is MENTALL?
- Around 8 full-time equivalents (financial year 2025).
- Which sectors does MENTALL work for?
- Energy & environment, Industry & manufacturing, Technology & software.
- Who are the clients of MENTALL?
- Among others Kwadro, Van Moer, HEYTEC, Belisol, Mobile Vikings.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.