Kan Design: brand & brandtech agency
Kan Design is een branding en brand tech agency. Ze helpen enerzijds merken en grotere KMO’s met het uitwerken van hun merk; anderzijds helpen ze multinationals met complexere marketingomgevingen met het opzetten van brandtech.
The content of this factsheet is in Dutch.
Kan Design is al ruim dertig jaar actief als brandingbureau uit Antwerpen. Het team telt ongeveer 4 medewerkers (VTE). De opgegeven expertises zijn strategie, branding & identiteit, ux/ui design en webdevelopment. Sectorieel richt het bureau zich vooral op corporate / breed b2b en publieke sector.
Gegrond in design
Kan Design is een branding en brand tech agency. Ze helpen enerzijds merken en grotere KMO’s met het bepalen en uitwerken van merkstrategie, merkdesign, en merkbeleving; anderzijds helpen ze multinationals met complexere marketingomgevingen met het opzetten en invullen van brandtech (Chili publishing).
Zo’n 40% van hun omzet is niet-Belgisch (US).
Dat doen ze op dit moment met 25-tal VTE’s:
- 4 merkstrategen
- 1 UX/UI designer
- 1 copy & design director
- 6 designers
- 7 grafici die werken op smart templating
Wat ze niet doen: communicatie, marketing
Zelf omschrijven ze hun cultuur met volgende trefwoorden: warm, introvert, bewust klein, één-op-één.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- + 4 older signals within 24m
What this agency does well
- Strong buffer: 18,4 months of payroll in equity
- Team grew (+169,2% FTE in the latest year)
- Equity was earned, not injected (reserves 3,2× the capital contributed)
- Comfortable cash position: 344 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 220.696 | € 381.973+73,1% | € 165.619-56,6% | € 371.052+124% | € 198.739-46,4% |
| EBITDA | € 98.992 | € 237.898 | € 35.390 | € 251.657 | € -110.762 |
| EBITDA margin | 44,9% | 62,3% | 21,4% | 67,8% | -55,7% |
| Staff | |||||
| FTE | 1,8 | 1,80% | 1,3-27,8% | 1,30% | 3,5+169,2% |
| Gross margin per FTE | € 122.609 | € 212.207 | € 127.399 | € 285.425 | € 56.783 |
| Payroll cost per FTE | € 59.930 | € 72.036 | € 88.044 | € 85.197 | € 83.917 |
| Balance sheet | |||||
| Equity | € 418.656 | € 444.999 | € 438.512 | € 463.461 | € 450.519 |
| Cash | € 567.188 | € 587.129 | € 447.784 | € 242.362 | € 276.729 |
| Liquidity ratio | 1,98 | 1,62 | 1,71 | 1,39 | 1,12 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/03/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Colruyt Group, KBC, Universiteit Antwerpen, ZOO Antwerpen, Stad Antwerpen, Werkmmaat, De Ruien, Juttu, VIB, Storm, Pink Ribbon, PayByPhone, Axalta, IDEWE, Heilig-Hartcollege
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 35 people mapped
The heart of this team is creative: 13 of 35 profiles are makers. Within that core, Design, UX/UI Design and Copywriting stand out. There are 5 strategists around — expect thinking first, pixels second. At 35+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 64% women
- 36% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Kan Design
- When was Kan Design founded?
- In 1990.
- Where is Kan Design located?
- In Antwerpen, Belgium.
- What is Kan Design specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- How big is Kan Design?
- Around 4 full-time equivalents (financial year 2025).
- Who are the clients of Kan Design?
- Among others Coca-Cola, Katoennatie, Imoscoop, Colruyt.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.