What is Innomedio specialised in?

Data & martech strategy, Brand identity & design, AI-assisted creative production, Content strategy & editorial, Social-native content, Digital & programmatic buying.

How big is Innomedio?

Around 5 full-time equivalents (financial year 2025).

Review: Innomedio

Q: Who are the clients of Innomedio?

Among others Chapewerken Paul Vloemans, Atlas Network, Maat Vastgoed & Landmeten, Alfa Global Family, Apollo Global Experts.

“Bij Innomedio helpen we stevige kmo’s in Vlaanderen en Zuid-Nederland om slimmer te groeien. Dat doen we op twee manieren. Enerzijds bouwen we webapplicaties, calculators en koppelingen die niet alleen mooi zijn, maar vooral jarenlang meegaan, en die je bestaande systemen zoals je CRM, ERP of boekhouding laten samenwerken in plaats van ze te vervangen. Steeds vaker zetten we daarbij AI in om herhalend werk te automatiseren: leadopvolging, controletaken, rapportering. Anderzijds doen we digitale marketing die volledig op cijfers stuurt. We zitten minstens elk kwartaal samen met onze klanten om bij te sturen, en dat werkt: de meeste klanten zijn al meer dan vijf jaar bij ons. Sinds 2012 is dat eigenlijk ons verhaal: minder handwerk, meer resultaat.”

Innomedio is al ruim tien jaar actief als digitaal bureau (web & platform) uit Malle. Het team telt ongeveer 9 medewerkers (VTE). Het aanbod is gericht op webdevelopment en paid media (sea/social/display). De klanten komen vooral uit kmo breed. Tot de publiek bekende klanten behoren Torfs, Benedenti, knikmops, Dego, stad Turnhout, acs accountants…

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 361.965 gross margin, growth +3,3% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

InnomedioSector median

EBITDA margin 19,4%, sector median 22,6%. Value-added coverage 1,25 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 72.393

Median (2025) € 77.398

Against a payroll cost of € 56.115 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 48

8.052 hours worked, 1.610 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 10 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 5,4 months (median 5,3 mo). Equity in the latest year: € 126.524.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 84.844. Liquidity ratio 1,41: current assets cover short-term debt in full. Solvency 29,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 68 days of supplier credit, sector median 46. The accounts were filed 183 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,25)
Healthy working capital (current ratio 1,41)
Comfortable cash position: 110 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 483.153	€ 518.159+7,2%	€ 472.661-8,8%	€ 350.383-25,9%	€ 361.965+3,3%
EBITDA	€ 6.739	€ -32.165	€ 37.004	€ 48.306	€ 70.104
EBITDA margin	1,4%	-6,2%	7,8%	13,8%	19,4%
Staff
FTE	10,0	9,5-5%	6,6-30,5%	4,9-25,8%	5,0+2%
Gross margin per FTE	€ 48.315	€ 54.543	€ 71.615	€ 71.507	€ 72.393
Payroll cost per FTE	€ 47.489	€ 56.879	€ 65.509	€ 60.079	€ 56.115
Balance sheet
Equity	€ 19.478	€ -76.648	€ -71.348	€ 91.188	€ 126.524
Cash	€ 64.418	€ 57.942	€ 62.526	€ 70.493	€ 84.844
Liquidity ratio	1,01	0,83	0,87	1,33	1,41

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 31 services

Strategy & Insights

Data & martech strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

AI-assisted creative production

Content & Production

Content strategy & editorial Social-native content

Media

Digital & programmatic buying Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

Accessibility & inclusive design Conversational (chatbots & voice assistants) Conversion rate optimisation E-commerce (incl. payment) Martech implementation (CDP, consent, tracking) Mobile apps & PWAs Platform implementation (CMS, DXP, DAM, PIM) SEO & GEO Website development Website management & maintenance Website strategy & UX

CRM, Email & Loyalty

Direct marketing & lead management Email marketing Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data engineering (integration, warehouse, DMP) Data science & analytics (incl. predictive modelling) Marketing operations Tracking & tag management

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Sector focus

Finance & insuranceTelecomAutomotive & mobilityFood & beverageHealth & pharmaEnergy & utilitiesReal estate & constructionPublic sector & governmentEducationB2B services

Publicly known clients

Chapewerken Paul VloemansAtlas NetworkMaat Vastgoed & LandmetenAlfa Global FamilyApollo Global Experts

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

Digital marketing is the engine: 2 of 6 profiles sit there. Within that core, Social Media, Content Marketing and Analytics stand out.

JJ

Jens Joosen

Zaakvoerder/Sales

KR

Karen Rombouts

Zaakvoerder/Projectmanager

EV

Ewald Vanderveken

Backend Developer

JF

Joyce Foubert

Administratie

KV

Kaat Van den bergh

Digital Marketeer (social & content specialist)

KA

Karen Anno

Digital Marketeer (tracking & performance specialist)

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.115

-11% versus the median

Team composition

5,0 FTE

63% women
37% men

€ 56.115

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

60,0%

Median for this type of agency (2025): 27,9%

Inflow 2025

40,0%

2,0 FTE in, 3,0 FTE out

Net team change

-1,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.